2011年7月31日星期日

Five Tips for Securing a Loan

Global B2B buy sell website: http://www.bytrade.com


 


By Rob Reuteman


Small Business Lending FBN-SBCOne of the toughest tasks any small business owner will face is getting a loan. And nearly three years after the recession struck and the credit markets froze, the current economic situation remains quite challenging.


“Three years ago, lending froze up,” said Mike Lubansky, senior financial analyst with Raleigh-based Sageworks. “Certain banks are still not financially healthy, not able to do as much lending as they might like. Regulators require them to have higher levels of capital, more loan-loss reserves. And for the ones that are healthy, their standards are definitely a bit tighter.”



Lubansky spends much of his time helping small business owners better understand their current finances and future needs. Since he also works with financial institutions, he’s in a good situation to size up the lending problems that continue to plague small business.


The Small Business Administration SBA reported earlier this year the total value of small business loans was about $652 billion in 2010, down from $712 billion in 2008. But there is good news: A March Capital One Bank survey found 85% of small business owners reported they were able to get the financing they need this year.


Prior to 2008, Lubansky said certain lenders were more relationship based and perhaps not as stringent in paperwork requirements when deciding on loans. Now lenders are back to following standards they should have followed in the first place. “Some banks are still in a tight spot, but overall the atmosphere is much better for lending.”


Jay Davidson, chairman and CEO of First American Bancorp in suburban Denver said banks are very risk averse right now. “Small business owners should prepare for a very in-depth process that will help the borrower understand his own risk.”


Lubansky offered the following tips for small business owners looking for a loan:


1. Find the right bank.


Business owners mistakenly think all banks are the same when it comes to getting a loan, Lubansky said. Wrong. Some specialize in loans for smaller businesses or startups, while others prefer to lend to more established firms.


Larger banks use “a more formulaic method” when reviewing loan applications, while smaller community banks tend to scrutinize each application on a case-by-case basis, he said. 


For example, some banks specialize in construction lending. If you’re a software company, they won’t be as familiar with your business; a bank specializing in lending to manufacturers would be a better fit. Having a banker who is knowledgeable in your industry will come in handy when discussing your business needs.


Some big banks were heavily involved in credit default swaps and may still be recovering capital, which means they’ll have less to provide you.


Lubansky says one easy way to assess a bank’s capacity to loan is to check its “Texas Ratio,”  which is one measure of a bank’s financial strength and sometimes is an indicator of banks that may fail. A Texas Ratio score above 150 is an indication of potential trouble, Lubansky said.


The SBA’s site, allows you to enter your zip code to begin searching for a potential lender nearby.


When considering a bank, The National Federation of Independent Business advises you to ask the following questions: Does it participate in Small Business Association loan programs or other government-guaranteed loans? What criteria does it hold for qualifying for loans? What is the minimum balance required and fees associated with a small business account? Does it offer night deposits and online banking? What are the interest rates on both credit cards and loans?


2. Create a relationship with a bank, or banks, before you need a loan.


Just as you would be more likely to lend money to a friend over a stranger, a bank will be more receptive to your loan request if they know you, Lubansky said. 


Once you identify a bank that suites your business needs, open an account with them and use it to demonstrate your dependability. Establish a line of credit and demonstrate your reliability by paying it back consistently, Lubansky advised. “That will be a positive when you want a larger amount.”


For established businesses, small credit lines of $10,000 to $50,000 often require a simple one-page application with no financial statements or tax returns necessary.


Startups will need more documentation, usually a business plan and financial statements with a starting balance sheet and a projection of what it will look like in a year.


Lubansky also suggests “spreading around your relationships,” by establishing a business account with more than one bank. If one bank turns down your loan request, you’ll have a fallback banker who is familiar with your business needs.


3. Embrace risk.


There’s a good reason banks are often not eager to part with money when it comes to small businesses: they have a notoriously high failure rate. You need to prove your credit worthiness.


When discussing a potential loan, don’t be afraid to discuss the risk with your bank, Lubansky said. “Every business has risk, and if you do not talk about it, the bank will assume that you have not taken it into account.”


A bank wants to be assured that you know your business well enough to anticipate its upsides and downsides. Lubansky recommends accounting for both good and bad situations in your application. “While you may be pleasantly surprised when fortunes swing your way unexpectedly, a bank may be worried. Why? If you can’t predict a good surprise, why should they trust you to account for the bad surprises?”


Davidson said lenders will be impressed that you have anticipated negative events. “We can all make the numbers sing, but that is not the objective of the lender – he wants to see that the borrower will pay him back, even in difficult times. The borrow needs to be brutally honest, first with himself and then with others.”


4. Anticipate.


Rehearse, rehearse, rehearse. When a banker asks a question about your business, it should not be the first time you’ve thought of the answer. “Having strong, well-rehearsed responses to questions demonstrates that you have done your homework and have a thorough understanding of the situation,” said Lubansky.


Be prepared to answer: How much money do you need? What are you going to do with it? When will you repay? What will you do if you don’t get the loan?


Need a practice partner? Try SCORE which has 11,500 volunteer business counselors that are trained to serve as counselors and mentors to business owners across the country. And it’s free. Find the one nearest you here.


Never underestimate the power of the personal relationship with a banker, the NFIB advises. After reviewing your plan with you, your banker will likely take the information to the bank's daily or weekly planning meeting and present it to the group. A good personal recommendation could tip the balance in your favor.


Banks value businesses that do their homework and take the loan review process seriously. Being prepared is the best way to ensure your bank that no matter what contingency arises, you have planned accordingly and will still be able to pay the loan.


If you are caught off guard with a question, don’t lie.


“Don't try to BS your way through a loan interview,” Davidson said. ”Where the borrower may go through this process once or twice in their life, bankers do it time and again. After years in the business, a good banker can see through any anomalies, and certainly any fabrications.”


5. Be prepared to apply to multiple banks.


No matter how much preparation you may do, sometimes things might not go your way.


It’s fairly common for businesses to apply to multiple banks before they get approved for a loan. “In our current economic state, persistence and perseverance are needed to successfully secure a bank loan,” said Lubansky.


Even if you’re turned down, thank the banker for the time spent reviewing your application, the NFIB advises. Never act resentful. The lender is likely to have considered the application in a highly professional, objective manner. Don’t take it personally. Remember that, if your business is a success, there’ll be future applications to consider. Don’t burn your bridges.


Most banks will prepare a detailed explanation for the loan rejection. Talk with the lender about the points mentioned, asking how you can address each to improve future applications.


Remember that you have other options. There are plenty of banks, and sometimes credit unions offer better deals than commercial banks.





 

What Marketing Looks Like

Global B2B buy sell website: http://www.bytrade.com


 


By Walter Dailey


Small Business MeetingTake a look at your advertising budget; is there any room in there to hire a Madison Avenue marketing firm? If you're like most small businesses the answer is most likely, no. This obvious fact shouldn't preclude you from having a powerful marketing strategy. This is especially true with respect to graphic design. Whether it be a direct-mailer, coupon, flyer, billboard or brochure, it is absolutely vital to visually connect with your audience.


Before going any further, it is important to note that this article is not a tutorial on Photoshop or how tomoonlight as a graphic designer. Rather it serves as a roadmap – a guide that will lead you to the threekey components needed for a strong graphic presentation.




Synergy
In the world of marketing, synergy refers to how two or more things work in tandem. Imagine, for a moment, that you’re driving down the road and see a billboard with a large apple pictured. The same billboard has the following text, “An apple a day will keep the doctor away.” This visual would fail the synergy-test due to the fact that the apple picture and the word “apple” appear in the same place – they are redundant (not working together). 


So, how can synergy be realized in this example? Place the following text next to the picture of the apple: “Keep the doctor away.” In this scenario both pieces are working together; one wouldn’t make sense without the other. Be sure all pieces in your designs are working as a team.


Flow
Flow centers on the path one’s eye should take when looking at your graphic design. In western society we’re quite accustomed to reading from left to right; so it stands to reason to develop graphics in the same fashion. In this example you would line up the pieces in your layout so that the viewer can start with the upper left of your piece and move sequentially (with their eyes) from one part of your design to another. Their eyes would follow a Z-like pattern. 


Here are some other patterns that will produce a natural flow: vertical, horizontal, diagonal, L-shaped and so forth. Regardless of what you choose, lay things out in a linear fashion and avoid the hodgepodge (something here - something there).


Simplicity
The name of this component says it all – uncomplicate your layout. I recently thumbed through a

coupon book that arrived at our home. For some reason, virtually all of the smaller businesses in this mailer decided to dump as much content as possible in the few inches allotted on their page. I saw things like: disclaimers, years in business, logos, mascots, numerous offers, Websites, social media references, phone numbers, hours of operation, picture of the owner and more – all in the same little clipping! 


If these guys had something important to convey, it very well may have been suffocated by the
sheer volume of “other stuff”. Make things easy for your audience – unclutter and be concise.





2011年7月27日星期三

How to Research a Business Opportunity

 Global B2B buy sell website: http://www.bytrade.com


 


As a business owner, you've probably encountered many different business opportunities. Some of them may turn out to be money makers, while others may be more trouble than they're worth. The trick is to research each business opportunity properly to make sure that it has the potential to be successful.



  1. A business opportunity involves the sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business.

  2.  The licensor or seller of a business opportunity declares that it will secure or assist the buyer in finding a suitable location or provide the product to the purchaser-licensee.

  3.  The licensor-seller guarantees an income greater than or equal to the price the licensee-buyer pays for the product when it's resold and that there is a market present for the product or service.

  4. The initial fee paid to the seller in order to start the business opportunity must range between $400 and $1,000.

  5.  The licensor-seller promises to buy back any product purchased by the licensee-buyer in the event it cannot be sold to the prospective customers of the business.

  6.  Any products or services developed by the seller-licensor will be purchased by the licensee-buyer.

  7.  The licensor-seller of the business opportunity will supply a sales or marketing program for the licensee-buyer that many times will include the use of a trade name or trademark.

  8. The laws covering business opportunity ventures usually exclude the sale of an independent business by its owner. Rather, they are meant to cover the multiple sales of distributorships or businesses that do not meet the requirements of a franchise under the Federal Trade Commission (FTC) rule passed in 1979. This act defines business offerings in three formats: package franchises, product franchises and business opportunity ventures.

  9. In order to be a business opportunity venture under the FTC rule, four elements must be present:


10.  The individual who buys a business opportunity, often referred to as a licensee or franchisee, must distribute or sell goods or services supplied by the licenser or franchisor.


11.  The licensor or franchisor must help secure a retail outlet or accounts for the goods and services the licensee is distributing or selling.


12.  There must be a cash transaction between the two parties of at least $500 prior to or within six months after the licensee or franchisee starts the business venture.


13.  All terms and conditions of the relationship between the licensor and the licensee must be stated in writing.


If the market research is too time consuming for the owner, then it might be worth using a consultancy or market research agency to ask the questions and providing sufficient quantitative and qualitative data that can determine whether there is a sufficient market place. Alternatively business angel finance can be provided for suitable business opportunities.


 

Twelve Things Every Marketing Plan Should Consider

 Global B2B buy sell website: http://www.bytrade.com


 


By Tina Wells


If you’ve taken a marketing class, whether it was at the undergraduate or graduate level, you were probably introduced to the 4Ps of Marketing. Recently, the 4Ps were revised to the 4Cs. And even more recently, the 4Cs to 4Vs. I believe all 12 of these elements are vital to any marketing plan, even before a SWOT Analysis. Here’s your quick guide to the 12 things each marketing plan should consider.


No. 1: Product. By this point, you’ve written an entire business plan around your product or service. But in your marketing plan, focus on what makes your product or service different than the other ones on the market that are similar. Ask yourself, "what would make someone buy my product over the competition?"

No. 2: Place.
Where will you be selling your product or service? Make sure you consider the pros and cons of an online outlet versus a traditional bricks and mortar approach. Also, given your service industry, where might your customers expect you to be located?


No. 3: Promotion.
Have you considered your advertising strategy? Do you have a PR strategy? And what kinds of incentives will you be offering? The main question you want to answer here is, how will people know about my product and why would they want to try it?

No. 4: Price.
In the original research you conducted for your business plan, you should have included questions about your pricing structure. It’s important to be as competitive as possible without lowering the value of your product or service.


No. 5: Consumer.
Whenever I consult with a new client, I take them through this exercise.  Think about your target consumer. What do they look like? Where do they shop? Hang out? Are they online? If so, what websites do they like? Build a profile of your ultimate consumer. Even give him or her a name. Ask yourself, "would Rose like this new ad?"

No. 6: Cost.
Having a competitive pricing structure isn’t enough. What will your product or service cost your consumer? Sometimes costs we don’t consider, for example, include cost of gas. Is it cheaper to buy your product online or drive to a store? Ship via three-day air?


No. 7: Convenience. For many consumers, online shopping is the epitome of convenience. And to think less than 10 years ago, the majority of us would have never thought to purchase items via the Internet. But it’s not just about shopping online. What other experience might consumers want to do in their homes because of convenience? And how does this effect your “place” strategy?


No. 8: Communication. Promotion is a one-way conversation. It’s you sending a message to your consumers. Communication allows for a dialogue, and consumers want and need it. How will you allow consumers to give you feedback on your products and services?


No. 9: Validity. Even if there’s a market for a product or service that may not be motivation enough to create it. You have to consider social, environmental, government, and safety issues associated with your business.


No. 10: Value. Price and cost are only a part of your strategy. How much value does your product add to its consumer? And, is it adding intrinsic (or just extrinsic) value? We see this reflected in advertising that calls out “environmentally friendly” or charities who call out a “red” partnership, fighting AIDS in Africa. Big brands realize that consumers want to feel good about your product or service.


No. 11: Venue. Mary Kay was onto something. It’s not just about shopping online, it’s about turning your home into your personal shopping venue. How does your product or service become a lifestyle?


No. 12: Vogue. Promotion and communication are vitally important, but if you’re not on trend, you can damage your brand before it even launches. And as you work to establish your brand, the wrong message can take you back dozens of steps. Think of Groupon’s recent advertising misstep during the Super Bowl. They offended tons of customers and many more potential customers. Kenneth Cole making light of the uprising in Egypt was also not well received. We become way too accustomed to trying to get customers to pay attention to us, ignoring the fact that we want their attention for the right reasons.


 

2011年7月24日星期日

8 steps to plan your online business success

 Global B2B buy sell website: http://www.bytrade.com


 


If you have decided to promote a new business online or you already own a business which you are promoting but haven't yet got success then surely you have to plan things properly. Before you plan for your online business may it be your product promotion or affiliate product promotion keep in mind marketing online is complicated and the more complicated you make it the more will be chances of your failure. Following are some steps you should consider while planning your online business.


1.Create a promotion strategy: When you plan your online business think about how your customers can and should find you. Ask yourself "what you are good at" to get those customers to you. What percentage of people will be ready to pay for your product and why.


2.Market Analysis: This generally involves learning about market you want to promote your product. This can be studied by conducting close analysis over your competition, Google search, yahoo financial search or by hiring an expert to do it for you. The more you know about your market, the more chance you have to succeed in your online marketing venture.


3.Analyze customer's mentality before promotion: This is one of the important step that many never bother to think about. What's in mind of your customer before purchasing a product and what you should put in his/her mind so that he/she should purchase your product. Next you should also analyze what will be the age group of people who are willing to buy your product.


4.Focusing correct market to promote your product :That's true when you have too much and diverse competition its hard to promote your product. For example a weight loss market would not sell a muscle building product. Body building and weight loss both are really very close markets but you can't sell both product in opposite markets without research.


5.Product Positioning :This means creating a reputation in mind of your customer when he/she hears name of your company. This is important from naming your product to build its reputation and provide respectable support.


6.Setting up right price: When you are new to market it is essential for you to provide your product or service at possible competitive prices and with compelling offers. Some times you may have to reduce prices. Because you are new to market you have to suffer some loss over profit earned over each product sold, this usually happens to every new person trying to build profit online for first time . While cutting prices and providing special offer make sure they should not become loss with time.


7.Product Distribution And Delivery : If you are offering a physical product then this may include providing quick home delivery. If your product is digital like software, ebook or online service then providing instant access. This practically involves quality of service you would provide for your product or service.


8.Selling Product Online: This is how you would sell product online. There are several methods which includes asking affiliates to sell your product, SEO for your website, article marketing, press release, pay per click advertising, purchasing advertising space from relevant websites, driving viral traffic, providing free reports etc.



sources from : http://www.articlesbase.com/marketing-tips-articles/8-steps-to-plan-your-online-success-5057712.html

2011年7月21日星期四

How to Raise Prices Without Losing Customers

Global B2B buy sell website: http://www.bytrade.com


 


every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates.


 


Unfortunately, it is almost certain that some customers will abandon a brand once they catch wind of a price increase. Price increases that are well executed, however, can help companies hold on to loyal customers and even gain new ones in the future.


 


Here’s how to boost your prices and keep your clients.


 


1. Target more affluent customers. Who is buying the product is an important factor when it comes to pricing a product. Different people often buy the same product or service at different prices because of who they are, rather than what the product is. For example, an ambitious mid-level executive might prefer to drink Starbucks coffee at work rather than a coffee from a less-regarded brand. Some people refuse to shop at stores like Walmart even though it likely carries the same brands they purchase elsewhere for considerably more money.


Another factor is life stage. For example, parents often spend more money on their first baby than on their second or third. Price is automatically separated furthest from product if you are selling to them while the couple is pregnant with or raising their first child compared to later children.


2. Become a leader in your field. Who is selling a product or service can makes a big difference to many customers. A seller's reputation, financial stability and leadership position in its market have been made more valuable as competitive assets than they were several years ago. Customers often prefer trendy, talked-about restaurants over others to the extent that the prices at those restaurants, and the prices at other restaurants, are sometimes made irrelevant. In the financial services sector, recent investment and banking fall-outs have caused a number of customers to seek out trustworthy institutions over those that only claim to be able to make the most money.


As a business owner, your goal should be to make your company the go-to authority in your industry or area.


3. Upgrade your venue. The importance of context when it comes to buying can't be underestimated. The difference in price between a face cream sold at a Walgreens Co. store and one sold in the home by Mary Kay, or at a cosmetic counter at higher-end stores such as Saks or Neiman Marcus, or at an exclusive Parisian boutique can be disproportionate to the difference in the product's ingredients. The price is governed by the expectations of the consumer largely based on where they are buying it, the brand and the expertise of the salesperson -- not the product.


Also consider changing presentation. A chiropractor, for instance, relocated from a small, messy office to a well-appointed professional office, and switched his attire from casual to conservative clothes. These two minor changes allowed him to increase his average fee from $2,000 to $5,000, with no change to the end product.


 


Strengthen your rapport with dedicated customers. Thank them for their business with complimentary services or products. After you implement your pricing increase, make sure you continue to provide your highest quality service or products to clients. Continuing to demonstrate your ability to solve their problems and provide what they ask should help to smooth over the initial impact of your increased rates. 

2011年7月20日星期三

Common Startup Money Mistakes to Aviod

 Global B2B buy sell website: http://www.bytrade.com


 


By Eileen P. Gunn


Figuring out the financial details of a new venture can seem a mix of aspiration (How much I'd like to make. . .) and folly (I need borrow how much?). But writing down numbers on paper and as accurately as possible is important. It can provide a map to show where you are trying to go and what it will take to get there. It can also reassure investors, employees and yourself that you thought things through, did your research and have a realistic view of what your business needs.


But it's easy to go wrong when mapping out a financial plan, especially on first-time ventures. Here are five finance-related mistakes entrepreneurs often make and how to avoid them.


1. Underestimating operating costs
About a third of new business owners said they underestimated their monthly expenses, according to a recent survey by insurer Hiscox USA. While founders remember the obvious expenses, they often forget related items that can quickly add up. For example, if you make a product, you also have to package it. If you need a car or truck for business, you also need auto insurance.


Often, entrepreneurs who have employees factor in wages but forget about payroll withholdings, like Social Security, Medicare, unemployment insurance, and income-tax, says Raffaele Mari, an accountant in Newport Beach, Calif., who teaches a financial course for entrepreneurs at Pepperdine University. These expenses can increase employee costs by up to 25%.


The fix: Mari recommends using a worksheet, such as SCORE's 12-month cash-flow worksheet.


When Hajo Engelke launched Custom Choice Cereal, a gluten-free-cereal company in Durham, N.C., he looked at annual reports for publicly traded companies such as General Mills and Kellogg's to see what their expenses were. "Look at the line items they have. The numbers will be different from yours, but the categories of expenses will be the same," says Engelke, who launched his three-person company in 2009.


To get an idea of what your costs will be, ask vendors what they'll charge you initially and what discounts they can offer as you buy in larger amounts. Talk to people in your line of business who aren't direct competitors about what they're expenses are and what they spent starting out.


2. Underestimating startup costs
Nearly a fifth (18 percent) of small-business owners said they didn't secure enough financing when they were starting out, according to the Hiscox survey. One problem: Entrepreneurs are routinely too optimistic about how quickly sales will build and their business will sustain itself. They often mistakenly believe that as soon as they close a sale they'll have money. "They forget that people won't pay for 30 or 60 days and might be late," Mari says.


The fix: Engelke advises entrepreneurs to follow the "rule of two." "Expect everything to take at least twice as long and cost twice as much as you planned," he says. The exception is revenue. Divide your revenue estimate by two. "Because it will be half of what you're planning on," says Engelke, who mentors local business owners and judges business-plan competitions. When you're trying to gauge how much to borrow, estimate not just start-up expenses, but how much cash you'll need to cover your day-to-day expenses while you build.


Estimating higher costs, lower revenue and a longer time to viability may lead to a sum that might seem intimidating, and you might feel that the bank is more likely to turn you down if you ask for a higher figure. But above all, a banker wants to see a realistic plan. Entrepreneurs who borrow the amount they really need, no matter how large, are more likely to survive and grow than entrepreneurs who borrow less than they need and run out of money too soon.


3. Mispricing products or services
New entrepreneurs often arrive at a price for their product or service by adding up their costs and adding on the margin they think they ought to make. The approach is typically too simplistic and ignores important factors like market position and the real value of your product.


The fix: Before putting a price on a new product or service, decide first how you'll position it. Will you be the low-cost, mass-market provider, create a high-priced premium or niche product, or offer a value product that combines reasonably good quality and a relatively low price?


"Price your product or service at a point that reflects its value," Engelke says. "Then look at whether you can justify the costs it will take to produce it." Do a traditional cost-based or "bottom up" pricing analysis and a "top down" analysis, where you are start with price and work backward. Then place each estimate next to each other. This exercise can help you get to the most realistic numbers.


When Engelke did that, he saw a big discrepancy in his pricing. "I'd made the wrong assumptions about how much volume I would need to get to break-even," he says. To avoid pricing his product too expensively, he also reconciled himself to narrower margins than he'd planned until sales volume is large enough to lower the costs of his ingredients.


4. Miscalculating the break-even point
Entrepreneurs often don't distinguish between fixed costs, such as rent and utilities, and variable costs such as workers, materials, packing and shipping. As a result, they wrongly assume all their costs will stay steady as their sales grow, and they plan for their profit margin to widen much faster than is realistic.


The fix: Use a worksheet, such as those included in SCORE's financial projections template to sort out which costs related to your business are fixed (they stay steady regardless of how much business you do) and which are variable (and will rise as your sales grow). Then make sure the latter increase in step with your sales in any forecasts you make.


"At some point, they will go down on a per-unit basis," Engelke says. "But for a while, they'll go up."


5. Not budgeting for their own salary
Engelke says that that when he judges the Carolina Challenge business-plan competition, he routinely sees entrepreneurs leave a salary for themselves out of all the financial projections. "They say, 'I'm not going to pay myself,' and that's true, for a while," he says. But entrepreneurs who don't write in a target salary for themselves are keeping their expenses and break-even point artificially low. "At some point you need to pay yourself," he says.


The fix: Entrepreneurs should add a founder's salary into the financial picture by nine-month mark, even if the business isn't yet throwing off the cash to pay it. "On the balance sheet, it's deferred compensation, but you're acknowledging your value to the business and what you want to get out of it eventually," he says.


By adding this number to your data, "You get a more honest picture of where you need revenue to get to and when you'll hit break-even. And it forces you to be honest about the business's prospects," Engelke says. If you doubt the business can generate enough money to pay the salary you want and think you're worth, you might be better off starting a different business or doing something else entirely.


He says, "No one else would run your business for free, so you shouldn't, either."


 

2011年7月19日星期二

Share the key ways how google can help your business

Global B2B buy sell website: http://www.bytrade.com


 


Everyone knows that Google is a fantastic search engine. But for your business, it can be so much more. It can also be a powerful tool that you can use to market your business and attract even more traffic to your website.


In order to utilize Google to its fullest potential, you need to know about the different tools that it offers for your business social networking needs. When you install these tools into your marketing strategy arsenal, you’ll see an increase in traffic, which will lead to more sales for your business.


 


1. Google Analytics - A free service that tells you where and how traffic from all over the world is coming to your website. In addition to increasing traffic, Analytics helps you know your customers better, find which pages have the highest traffic, and convert visit to your site into sales.


2. Google AdSense and AdWords


This Google tool is a paid program.


With Google AdSense, you can add Google advertising to your sites, which will help you earn extra revenue. AdWords lets you advertise on the Google search engine with a pay-per-click fee. This allows your business to be listed in the advertisement section of a Google results page in about 15 minutes.


3. Google Book Search


Submitting your book to Google Book will allow any potential readers the chance to find out more about your book and what it’s about.


Some writers may be concerned about having their content stolen, either by Google or other people. This is really just an easy way to give your writing more exposure and attract more readers.


 


4. Google Checkout - Want to sell your products on your website? Google Checkout lets you transform your existing website into a full-service marketplace for your products. This saves you time, overhead, and helps you reach a larger "ready-to-buy" audience of customers.


5. Google Buzz


This product, built directly into Gmail turns your inbox into a social network. Google has been trying to get in on the social media movement and this is a good place to start. The way it works: your current email contacts, including those of clients, will be leveraged to connect you with their social media profiles. Through your Gmail inbox, you can update your status, share photos, and even start conversations. This is definitely one tool you want to add to your social media marketing bag.


 


6. Google Webmaster Tools - http://www.google.com/webmasters/tools/ [FREE] Webmaster Tools allows you to analyze your entire site, find broken links and malware, and review issues that hinder your site's optimization. Discover what search queries are leading to the highest click-through stats too.


7. Blogger - http://www.blogger.com/ [FREE] A blog gives your site fresh content (which Google's search algorithm likes) so you can develop and engage potential clients with interesting articles on new products, emerging trends, and/or ways to maximize your company's services.


8. Google Offers - This is Google's answer to Groupon and your opportunity to bring in new local customers. Google Offers gives your business exposure to thousands of local customers looking for savings. Google does all the leg work for you and drives new leads directly to your front door. Plus, customers pre-pay with Google which means you'll get paid by Google a few days after your offer completes.


9. YouTube [FREE] You Tube is the Ultimate "Show and Tell" marketing tool! Because Google owns YouTube, video posts often receive preferential treatment in search rankings. With YouTube, you can visually share tutorials, introduce products or services, share product reviews, and entice customers to take action.


10. AdWords Website Optimizer [FREE] Assessment is the first step to improving your online presence. AdWords Website Optimizer helps you get direct feedback from visitors of your site, test new content for effectiveness, and discover the language and messaging to maximize conversions. Go Google....check out these tools. You'll find that they're well worth your while.



Most of these Google tools are free ways to help market your business. Don’t let these beneficial marketing strategy tools pass you by.





 

Higher Education Goes High-Tech

Global B2B buy sell website: http://www.bytrade.com


 


By Chris Kyle


You want to go back to school but you have one big worry: namely, how are you going to find the time?


Thankfully, new innovations in online education - like web cams, live online chats, and online discussion boards - may offer the flexibility you need to earn your degree.


The idea of a more flexible, inclusive learning format actually stretches back to 1858 when the University of London offered the first distance learning degree by mail.


Today online education is evolving rapidly, much like enrollment, with nearly six million students taking at least one online course in the fall of 2009, according to the non-profit Sloan Consortium which tracks online education. That's an increase of almost one million students from the previous year, Sloan says.


Keep reading to learn about four popular degrees you can earn online and see how modern technology is enhancing the education experience.


Online Program #1 - Business Administration


Want to study and network with business school professors and students who live all over the world? Earning your degree in business administration online could help you add to your rolodex in a big way.


Maybe you've already earned some credits or even an associate's degree. Any previous work you've done may be transferable to schools like the University of Nebraska at Lincoln, for example, which offers an online bachelor's degree in business administration that is open to students who live in and outside the state.


The University of Massachusetts offers a similar online degree program in business administration that can be accessed from anywhere in the world. All you need is an internet connection. Some of the school's online classes in the business administration program include accounting, finance and operations management, hospitality and tourism, marketing, economics, and sport management.


Potential Career Paths & Average Earning Potential*
Advertising Sales Agent: $55,020
HR Specialist: $57,830
Marketing Specialist: $66,850


Online Program #2 - Criminal Justice


You know the old saying that crime never sleeps? Same goes for online criminal justice programs, many of which are available to students around the clock.


For example, the online criminal justice program at Virginia-based Old Dominion University has an online learning format that gives students the flexibility to work whenever and wherever they can, since they don't need to be online at the same time as their classmates or the professor.


Meanwhile, Western Carolina University, which offers a bachelor's degree in criminal justice, uses both synchronous and asynchronous communication in the form of chat rooms and discussion boards. The school's online criminal justice program also includes self-administered, timed online tests, and quizzes.


Potential Career Paths & Average Earning Potential*
Security Guard: $26,870
Firefighter: $47,730
Private Investigator: $47,830


Online Program #3 - Network Administration


Want to earn an information technology (IT) degree but not sure how you'll fit the coursework into your busy schedule? Online programs - in, say, network administration - can offer the flexibility you need to make it work.


Like many IT disciplines, network administration, which involves maintaining a computer network, is a specific marketable skill that employers want. In fact, network administration is the number one IT skill set in demand in today's job market, according to a June 2011 survey by staffing firm Robert Half International.


Western Governors University (WGU), which offers an online bachelor's degree in network administration, estimates that course work will take about 20 hours per week. It's up to the student to schedule their time accordingly, whether that means utilizing lunch breaks, nights, or weekends.


Earning an associate's degree in network administration, as opposed to the longer bachelor's degree, is possible online as well. Same goes for online certificates. For example, the University of Toledo in Ohio offers an online associate's degree in computer network administration that also helps prepare students for professional IT certifications from companies like Microsoft and Cisco.


Potential Career Paths & Average Earning Potential*
Computer Support Specialist: $49,930
Network Administrator: $72,200
Computer Network Architect: $79,370


Online Program #4 - MBA


Want to move ahead in the business world without giving up your day job? While night and weekend MBA programs could help, online MBA programs provide yet a more modern outlet.


Aspen University Online offered the first accredited, online MBA degree in 1987. Nearly 25 years later, many more institutions have joined the online MBA movement, including the University of Florida, Kaplan University, and Indiana University.


Boston-based Suffolk University, for example, offers an online MBA program that features the same curriculum and faculty as the university's campus program. Weekly 90-minute live chats are required for each class. In the event you miss a class or want to review what was covered, chats are archived so the materials and discussions are available to students online 24/7.


Potential Career Paths & Average Earning Potential*
Administrative Services Manager: $84,390
General and Operations Manager: $113,100
Marketing Manager: $122,720


 


sources from : http://education.yahoo.net/articles/online_education_options.htm?wid=1&svid=X%2FDBwbKTpxQPlk1aSZFSFA%3D%3D&svkid=1DBV3&partner=1946&usid=9e841950-b275-11e0-9798-0015c5f399bd

2011年7月18日星期一

Top keys to becoming a successful manager

Global B2B buy sell website: http://www.bytrade.com


 


The position of a manager is extremely important to good functioning of the entire office. You will use your intellect and knowledge to get the best out of your workers. You want to be the boss that is admired rather than the boss who everyone hates. There are ways in which you can become a successful manager who can achieve all this and more.


The ability to bring people together to accomplish a task is a difficult talent to master. It takes a combination of acquired skills and experience to guarantee the success of anyone in a leadership role. An incompetent manager can have a devastating impact on an organization. A leader with the knowledge, experience and insight necessary to ensure a high performing and profitable organization is hard to come by. In a recent Gallup survey, it was found that 25% of U.S. employees would fire their boss if they could. With one out of four managers failing, it is easy to see how ineffective management decreases employee performance and increases customer dissatisfaction resulting in a negative affect on the organization’s bottom-line.


Competency 1: Results Focus


Successful managers know that at the end of the day it is not what you do but what you deliver that matters. Having a results focus is about knowing what outcomes are required and focusing yourself and those that you manage on delivering the results. This results focus keeps you on track and reduces the scope for distractions.


Competency 2: Making Change


Leaders regularly set out requirements for change. It might be in terms of process, people, service, ways of doing things to name just a few. While leaders will set out the overall direction, managers are the people who need to make the change happen on the ground. This requires them to overcome the obstacles that without doubt will appear as they try to make change.


Competency 3: Planning


Managers do not have the luxury of just having one thing to do. They have to manage money, people, processes, projects, customer relationships and themselves. This requires them to be able to plan effectively so that they get the best results possible.


Competency 4: Team Development


Managers cannot do everything on their own. They need a team around them that can help them to deliver results. Successful managers recognise that team development is an ongoing activity. People come and go from teams and the dynamics that this creates need to be managed. Many team members want to progress and so creating opportunities for growth and development is important.


Competency 5: Risk Management


All areas of business face threats and managers need to become competent at identifying and responding to risk. These risks can range from losing key staff to health and safety issues. Successful managers recognise the importance of identifying and proactively responding to risk.


Competency 6: Decision Making


Until a decision is taken, nothing happens. Managers who procrastinate are a source of frustration to staff. The staff might not always like or agree with the decision that you have made but they will prefer you to take a decision rather than procrastinate.


Competency 7: Communication


Successful managers are effective communicators in 3 areas. They are effective speakers and can put their points forward clearly. They are also effective at getting their message across in writhing whether it is an e-mail or report. Finally, they are effective listeners.


Competency 8: Customer Service Focus


Successful managers recognise that they have customers, even if they are not working directly with the end consumer or user of the product or service. Successful IT Managers see the users of the systems as customers. Accounts Department Managers see budget holders, employees whose salaries they process and suppliers they pay as customers.


Being a successful manager means that you need to be an effective listener, communicator and team player. Some of these are natural traits found in people whereas others will learn these from management course and training sessions. Putting what you know works into action will help you and your team to work together and complete tasks to the best standards possible

2011年7月17日星期日

Successful Tips and Tricks for Making Money


Global B2B buy sell website: http://www.bytrade.com


 


Affiliate marketing is all about getting paid for selling products you don't own and not going to jail for it. Someone else goes through all of the trouble to develop software programs, service, or digital content products. They'll do all the work then you collect the money!

Affiliate marketing is a revenue sharing arrangement between the product developer, known as the affiliate merchant, and the affiliate marketer who is anyone that's willing to promote the sale of product by advertising the product using any type of legal means available.


 


Here are some top tips and trucks for money making


 


Tip 1 : The first best and legit way to earn online is to signup with the make money online program of Earnbizz.This is a quite simple and interesting way to earn from it.You have to just register there and start to make money online by either taking surveys daily (Earnbizz has partnership with Toluna Inc and Palmresearch for survey job) or by just referring other.If you want to know more then just go to Earnbizz.com.


Tip 2: Talking about 2nd way to make money online if you have some good skills in programming or in article writing you can try freelancing networks like Freelancer. The buyers will provide you daily work there and what you have to do is to just work according to your own time.Buyers are ready to pay you $1 to $5 each article written or $500+ for the entire project.If you want to know more then just go to Freelancer.


Tip 3: On the way to make money online if you are a skilled personality and can consider yourself good in answering questions then you can try Mylot.This is the another good option of working at home.The mylot will pay you for each and every correct and satisfactory answer you post for a particular question.Many of my good friends are earning using Mylot.If you want to know more then just go to Mylot.


Tip 4: Now moving to the fourth way of making money online i am going to discuss an Affiliate Network.If you are a website owner or a blogger who blogs daily then you can join the affiliate network Linkconnector.Here many offers by reputed companies are running.You can select any campaign and start promoting it.You will get paid $2 to $100 anywhere for promoting the advertisor's products or services.If you want to jointhe Linkconnector network then you can go to linkconnector.com


Tip 5: Another best way to make money online includes the famous Google Adsense.To be approved for Adsense you must have a quality website or blog that must match the guidelines of Google Adsense program.Once approved for it you can start placing the ads on you website and can make money online daily and easily.If you want to join Adsense then go to google.com/adsense


 


2011年7月14日星期四

9 Sun Protective Foods

Global B2B buy sell website: http://www.bytrade.com


 


By Chris Kilham


You may be surprised to learn that many common foods offer some protection to your skin from the potentially damaging rays of the sun, from the inside out. This SPF or sun protective factor aspect of foods has to do with the presence of certain antioxidant compounds. Plants produce antioxidants within their own tissues to protect their own cells from premature destruction, due to exposure to heat, light, air, moisture and time.


When we consume many of these plant-derived antioxidants, these natural agents provide protection to the cells of our bodies, including skin cells. By eating certain foods, especially those that are brightly colored, you can actually help to reduce damage to your skin caused by exposure to UVA and UVB rays from sunlight. Let’s consider some of the better sun protective foods.


Colored peppers


The red, yellow and orange peppers that look so beautiful and taste so sweet are colored by natural pigments called carotenoids. These antioxidants convert to vitamin A in the body, and help to protect skin cells by inhibiting the destruction of the thin lipid (fat) layer that surrounds skin cells.


Yellow summer squash


Cube it and put it on kebabs or brochettes, or just eat it in salads. Yellow summer squash derives its bright color from the protective carotenoids. Eat it because it tastes good- and provides solar defense.


Ripe red tomatoes


The natural antioxidant pigment lycopene gives the characteristic red color to ripe red tomatoes. This antioxidant is well known for providing protection to the prostate gland, helping to mitigate cases of BPH, benign prostatic hyperplasia, also known as enlargement of the prostate. But like other antioxidant compounds in foods, lycopene also protects skin cells from exposure to the sun.


Watermelon


Say ditto for watermelon, regarding lycopene. Watermelons get their red color from this pigment as well. When summer rolls around and the sun gets hotter and brighter, eat your share of watermelon to cool your skin cells.


Green tea


What doesn’t green tea do for health? It enhances cardiovascular function, demonstrates anti-cancer activity, supports the immune system, detoxifies the body, aids weight control, and also protects skin cells from exposure to UVA and UVB rays. The secret ingredients? Antioxidant compounds called polyphenol catechins provide super-powerful defense. You can’t go wrong drinking green tea every day.


Cocoa


Perhaps the healthiest substance you can put in your mouth after water, cocoa is the ultimate super-food, containing 712 compounds, many of which are potently antioxidant and skin-protective. The flavanols in cocoa provide profound protection for the heart, helping to greatly lower the risk of heart attack, stroke and high blood pressure. But the same compounds help to armor your skin cells. The news about cocoa seems to get better every day. Eat the real dark chocolate, consume whole, organic cocoa, and enjoy.


Blue and purple berries


What do blueberries, black currants, acai, cranberries, blackberries and elderberries all have in common? They are all rich in the potent purple pigments known as anthocyanins. These may be nature’s mightiest of all protective compounds, helping to reduce the risk of many chronic and degenerative diseases, and providing excellent SPF protection. Eat your berries because they are delicious, and enjoy the protection as part of the overall experience.


Turmeric root


This yellow root contains a profoundly beneficial compound called curcumin that possesses superior anti-inflammatory activity, aids the immune system, enhances the brain, and protects your skin. Curcumin from turmeric is a very popular anti-inflammatory remedy. You can sprinkle turmeric on food, cook with it, or use curcumin supplements.


Fin fish


The omega 3 fatty acids that have been proven to provide excellent protection for the heart also provide protection to skin. These agents are essential to overall health and well being, and also help skin cells to stay healthy. You can also take omega 3 fatty acid supplements derived from fish oil.


Just because certain foods provide protection from the harmful rays of the sun does not mean that you can eat some veggies and then go lie out in the sun all day. But it does mean that if you are exposed to the sun, you will have the protective activity of nature’s antioxidants working in your body to protect your skin from the inside out. Tan responsibly. Use sunscreen before going out in the sun, and enjoy a safe and happy summer season.

2011年7月13日星期三

Should parents lose custody of super obese kids?

Global B2B buy sell website: http://www.bytrade.com


 


By LINDSEY TANNER


In a July 11, 2011 photo, Stormy Bradley, left, and her daughter Maya, 14, are seen, in Atlanta. Maya is part of an anti-obesity ad campaign in Georgia. A provocative article in a prominent medical journal argues that parents of extremely obese children should lose custody because they can't control their kids' weight in the most extreme cases. Bradley's daughter isn't at risk, but Bradley sympathizes with parents struggling to control their kids' weight. (AP Photo/Erik S. Lesser)Should parents of extremely obese children lose custody for not controlling their kids' weight? A provocative commentary in one of the nation's most distinguished medical journals argues yes, and its authors are joining a quiet chorus of advocates who say the government should be allowed to intervene in extreme cases.


It has happened a few times in the U.S., and the opinion piece in Wednesday's Journal of the American Medical Association says putting children temporarily in foster care is in some cases more ethical than obesity surgery.


Dr. David Ludwig, an obesity specialist at Harvard-affiliated Children's Hospital Boston, said the point isn't to blame parents, but rather to act in children's best interest and get them help that for whatever reason their parents can't provide.


State intervention "ideally will support not just the child but the whole family, with the goal of reuniting child and family as soon as possible. That may require instruction on parenting," said Ludwig, who wrote the article with Lindsey Murtagh, a lawyer and a researcher at Harvard's School of Public Health.


"Despite the discomfort posed by state intervention, it may sometimes be necessary to protect a child," Murtagh said.


But University of Pennsylvania bioethicist Art Caplan said he worries that the debate risks putting too much blame on parents. Obese children are victims of advertising, marketing, peer pressure and bullying — things a parent can't control, he said.


"If you're going to change a child's weight, you're going to have to change all of them," Caplan said.


Roughly 2 million U.S. children are extremely obese. Most are not in imminent danger, Ludwig said. But some have obesity-related conditions such as Type 2 diabetes, breathing difficulties and liver problems that could kill them by age 30. It is these kids for whom state intervention, including education, parent training, and temporary protective custody in the most extreme cases, should be considered, Ludwig said.


While some doctors promote weight-loss surgery for severely obese teens, Ludwig said it hasn't been used for very long in adolescents and can have serious, sometimes life-threatening complications.


"We don't know the long-term safety and effectiveness of these procedures done at an early age," he said.


Ludwig said he starting thinking about the issue after a 90-pound 3-year-old girl came to his obesity clinic several years ago. Her parents had physical disabilities, little money and difficulty controlling her weight. Last year, at age 12, she weighed 400 pounds and had developed diabetes, cholesterol problems, high blood pressure and sleep apnea.


"Out of medical concern, the state placed this girl in foster care, where she simply received three balanced meals a day and a snack or two and moderate physical activity," he said. After a year, she lost 130 pounds. Though she is still obese, her diabetes and apnea disappeared; she remains in foster care, he said.


In a commentary in the medical journal BMJ last year, London pediatrician Dr. Russell Viner and colleagues said obesity was a factor in several child protection cases in Britain. They argued that child protection services should be considered if parents are neglectful or actively reject efforts to control an extremely obese child's weight.


A 2009 opinion article in Pediatrics made similar arguments. Its authors said temporary removal from the home would be warranted "when all reasonable alternative options have been exhausted."


That piece discussed a 440-pound 16-year-old girl who developed breathing problems from excess weight and nearly died at a University of Wisconsin hospital. Doctors discussed whether to report her family for neglect. But they didn't need to, because her medical crisis "was a wake-up call" for her family, and the girl ended up losing about 100 pounds, said co-author Dr. Norman Fost, a medical ethicist at the university's Madison campus.


State intervention in obesity "doesn't necessarily involve new legal requirements," Ludwig said. Health care providers are required to report children who are at immediate risk, and that can be for a variety of reasons, including neglect, abuse and what doctors call "failure to thrive." That's when children are severely underweight.


Jerri Gray, a Greenville, S.C., single mother who lost custody of her 555-pound 14-year-old son two years ago, said authorities don't understand the challenges families may face in trying to control their kids' weight.


"I was always working two jobs so we wouldn't end up living in ghettos," Gray said. She said she often didn't have time to cook, so she would buy her son fast food. She said she asked doctors for help for her son's big appetite but was accused of neglect.


Her sister has custody of the boy, now 16. The sister has the money to help him with a special diet and exercise, and the boy has lost more than 200 pounds, Gray said.


"Even though good has come out of this as far as him losing weight, he told me just last week, 'Mommy, I want to be back with you so bad.' They've done damage by pulling us apart," Gray said.


Stormy Bradley, an Atlanta mother whose overweight 14-year-old daughter is participating in a Georgia advocacy group's "Stop Childhood Obesity" campaign, said she sympathizes with families facing legal action because of their kids' weight.


Healthier food often costs more, and trying to monitor kids' weight can be difficult, especially when they reach their teens and shun parental control, Bradley said. But taking youngsters away from their parents "definitely seems too extreme," she said.


Dr. Lainie Ross, a medical ethicist at the University of Chicago, said: "There's a stigma with state intervention. We just have to do it with caution and humility and make sure we really can say that our interventions are going to do more good than harm."


 

Top Easy Ways to Find Customers

Global B2B buy sell website: http://www.bytrade.com


 


Many people assume, customer prospecting is often likened to fishing only with sticks and fishing lines. Once the fishing line thrown into rivers or the sea, will attract bait fish. What is often forgotten is to choose a location to throw the hook and bait the fish likes. In the case of select fishing spots, for example, you need to specify the criteria your customers.


Lets look at 4 ways you can get your first client or add to your already steady stream of business.



  1. 1.   Advertising. The key to advertising successfully is to generate promising leads in exchange for the money you spend. To do so, it helps to offer a message that not only hits on your target customers, but also showcases the value you can offer them.

    Take television, for example. In general, TV will be your most expensive option. But targeting based on programming instead of channels or networks -- that is, placing ads on Cooking with Joe vs. a campaign on a cooking network -- offers a more specific outlet for your resources.

    Radio also allows you to selectively target formats and programming. And even in large metro areas, you can often score inexpensive sponsorships of weather or traffic reports.




  2. 2.   Networking and referrals. Landing referrals from networking or past business associations isn't just a cheap way to pick up new business. It's also a way to pick up customers with the highest retention rates. What's more, referral customers tend to purchase more over time and in turn become a source of additional referrals.

    How do you find referrals? Beyond having a product or service that's in demand, you must have a clear idea of who your "perfect" or "ideal" customer is.

    That way, you can communicate to others in your network what type of customer you're looking for. You can also focus your own products or services to meet the needs, wants or desires of that very specific profile.

    Then, you need to ask for referrals from satisfied customers. Be sure to also find ways to continually thank your sources for their ongoing advocacy of your business.



  3. 3.   Teaming up. Another way to leverage available resources is through what's known as a "host-beneficiary" arrangement. In this arrangement, another business with the same target customer will use their database to promote your business.

    They might attach a gift voucher or other discount offer for your products at the end of one of a newsletter or mailing. Examples of this include: a high-end hair salon and a high-end car dealership or an attorney and an accountant.

    To draw in another business, offer to pay for the business owner's mailing or email expenses, or offer the business owner commission on any sales.



  4. 4.   Strategic Alliances. You might take that partnership a step further and form what's known in the industry as a "strategic alliance." While a host-beneficiary relationship is generally a one-time or short-term commitment, strategic alliances can sometimes last for many years. For instance, a Web designer and an ad agency might send each other referrals for clients who need added services.



Using these ways to get your first customer. If you can’t get some business using these techniques then I would get out of the catering industry. If you have some good ways to get clients then let us know in the comments.


 

2011年7月11日星期一

Top ways to develop an entrepreneurial mind

Global B2B buy sell website: http://www.bytrade.com


 


There's something different about the way entrepreneurs and businessmen think compared to how average people think. Somehow, those who possess an entrepreneurial mindset see things in a broader perspective, they often see things two or three steps ahead of time. Thus, entrepreneurs are more likely inclined into thinking for longer terms.



  1. TOLERANCE: What does a moral virtue have to do with entrepreneurship? Everything. Intolerance and inflexibility are deadly poisons when it comes to detecting opportunities and taking initiative. Unless you push yourself to tolerate uncertainty and risk beyond normal levels, your mind will never operate on a high entrepreneurial gear.

  2. INDEPENDENT THINKING: Start questioning things that seem self-evident. Why should you follow traditions that make no sense? Can things be improved? Why do we have to wait in line to purchase certain products or services? Is there a better way? When everything is expensive, try cheap. When everything is cheap, try borrowing. The best opportunities lie always below the surface.

  3. CONSISTENT AMBITION: There is moral ambition and there is the search of wealth. In addition, many others are embarked in a quest for honours or simply desire to make the world a better place. Pick your choice and keep it present in your mind. What really counts here is consistency. Random changes in your goals will block your entrepreneurial vision. Confusion generates chaos. Consistency of purpose sharpens the mind.

  4.  DETERMINATION: Whatever path you take, you will face opposition and criticism. Ambition is worthless unless it is accompanied by an iron determination to persist, to try again, to stand up and push repeatedly until the wagon moves. Why do different people possess unequal levels of determination? Personal philosophy plays a major role in this. Those who have a stable, rational, and integrated view of the world tend to advance faster on the entrepreneurial road.

  5.  A FEELING OF DISSATISFACTION: Contented souls seldom have the drive that is necessary to challenge the way things are. On many occasions, entrepreneurship is linked to personal dissatisfaction with a product, service, or environment. Annoyance and irritation can fuel the motor of change. A strong wish to turn the present into a better future is the thread line of many entrepreneurial careers.


Entering a business with bright and new ideas will give the much needed boosts. On the other hand, entering equipped with the same old product or service won't do any good. Instead of following, entrepreneurs would want to be followed.


 

Top Steps to Increase Employee Performance

Global B2B buy sell website: http://www.bytrade.com


 


Employee performance reviews are typically the most dreaded task of managers. The new approach is for transparency and providing an ongoing conversation with employees on how their performance has a direct effect on the organization's overall performance.


Step 1


Give regular, accurate performance reviews. An employee deserves to know how he is doing, including the things that he excels at and the places where he's falling short. You should give performance reviews at least once a year.


Step 2


Ask what she needs to do her job better. In some cases, an employee could be more productive if she had a certain piece of software or even a more comfortable chair. These things may cost you a small amount, but can bring much bigger returns.


Step 3


Focus on employee strengths. Determine the strengths of each of your employees and give each one tasks that fit his particular skill set. If he has to spend too much time learning how to do something, it will decrease his productivity.


Step 4


Get together socially with all departments. This could be something as simple as cookies or bagels in the breakroom or a special event party. As employees bond on a more personal level, they feel a larger sense of responsibility on a professional level as well. When the employee understands her place as a part of a whole, she can work more effectively.


Step 5


Open up the lines of communication with your employees. Your employees should feel free to talk to you about concerns or what's holding them back. Hopefully, they feel comfortable enough to talk to you in person, but you may want to start a suggestion box to allow employees to make anonymous suggestions as well.


The manager must be visible and accessible for every employee if they want to increase the performance of the employees. Managers need to put themselves out there and help employees if they are struggling. A little involvement by the manager can quickly turn around  an employee when they are having some difficulty performing and meeting objectives. The role of the manager and their relationship with their employees has significant influence on increasing employee performance. Work performance can improve, but it will not happen on its own, increased work performance needs the support of leadership to guide their employees and help them excel and increase their work performance.


 

2011年7月10日星期日

How to aviod a home business scam

Global B2B buy sell website: http://www.bytrade.com


 


The secret to choosing a home-based business without getting scammed? There is no secret. You may have been told differently but it's just plain common sense specifically, business sense.


I've experienced both success in choosing a good profitable home-based business as well as being scammed. I don't want anyone else to go through the bad taste of feeling like a fool.


Here are some tips on how to avoid getting ripped off when looking for a home-based business


No Experience Necessary
Watch out for jobs that say you don’t need experience. After all if jobs were that easy to come by, why would anyone bother going to college. Most legitimate business will require some knowledge and experience in the tasks required.


Published Salary
While some companies will post a salary range for their online job listings on Monster.com or Hotjobs.com most don’t include salaries in their ads. A reputable company won’t discuss salary until the interview. Key things to look out for are stated salaries like, “Make $500 your first week!”

Sign-up Fees

Any job that asks you to pay a sign up fee to start should have you running the other way.


Contact Information
If you are unable to find any contact information, other than a contact form on a company's website, then chances are you are looking at a scam.


Spam Free
Don’t be fooled by the companies that announce they are spam free; chances are they are probably the ones sending the spam email out.


Lastly, trust your instincts. Listen to your inner voice. With experience, you will realize that it is always right.


 

Can too little sleep make you gain weight?

Global B2B buy sell website: http://www.bytrade.com


 


By Genevra Pittman


Floor trader yawns during morning trading at Hong Kong Stocks ExchangeNEW YORK (Reuters Health) - People who got very little sleep ate more but didn't burn any extra calories in a new study that adds to evidence supporting a link between sleep deprivation and weight gain.


Although the findings don't prove that sleeplessness causes people to pack on extra pounds, or exactly how the relationship between sleep and body weight might work, they do show that "sleep should be a priority," said Michael Grandner, who studies sleep and sleep disorders at the University of Pennsylvania in Philadelphia.


"If you're making your diet a priority and trying to be healthy, don't forget that getting healthy sleep is probably an extremely important part of being healthy," Grandner, who was not involved in the new work, told Reuters Health.


Previous studies have tested the link between sleep and diet and weight in multiple ways, Grandner explained. Some surveyed large populations of people with questions about their sleeping and eating habits and tracked their future health conditions. Others, including the new report, looked at a smaller group of people very closely, manipulating their sleep schedule and observing how their food cravings and appetite responded.


Both kinds of research have generally supported the idea that less sleep is associated with more extra weight.


One recent study in Sweden found, for example, that young men who were sleep-deprived ate about the same amount of food as usual, but burned between 5 and 20 percent fewer calories than when they were well-rested. (See Reuters Health story of May 13, 2011).


Approximately 50 to 70 million Americans -- including a significant number of shift workers -- suffer from chronic sleep loss and sleep disorders, according to the National Institutes of Health.


For the current study, Marie-Pierre St-Onge of the New York Obesity Research Center at St. Luke's-Roosevelt Hospital and colleagues recruited thirty men and women in their 30's and 40's, all of roughly normal weight. The participants lived and slept in a research center during two different five-night periods.


During one of those visits, they were allowed to sleep for nine hours each night. During the other, participants were only permitted four hours of shut-eye. Both times, they were fed a strict diet for the first four days of their stay and then were allowed to eat whatever they wanted on the fifth and final full day.


Researchers tracked how much energy they burned on a daily basis, and also asked participants how energetic they felt.


The tests showed that regardless of which sleep schedule they were on, people burned a similar amount of calories -- about 2,600 per day.


But when they were sleep-deprived, they fed themselves about 300 more calories on average on the final day of the study compared to when they had been sleeping normally. Well-rested participants ate an average of 2,500 calories that day, compared to 2,800 when they were running on less sleep.


If that kept up in a person's normal daily life, it would put the sleep-deprived at higher risk of obesity, the authors write in the American Journal of Clinical Nutrition.


Participants also said they felt more sluggish and less energetic after a few days on the short sleep schedule.


There are a few possible explanations behind the link between sleep and eating, researchers explained. One is that shut-eye is important for the hormones that help control how much we eat.


Sleep "seems to play a role in how your body manages the hormones that control how hungry you are, when you're hungry (and) what kinds of foods you're hungry for," Grandner said.


Another explanation is that when we're tired, we're less good at making healthy eating decisions.


"It's possible that when you're on short sleep you're more susceptible to giving in to your desires," St-Onge told Reuters Health. "You walk past a (food) cart or a bakery and it smells so good...If you're sleep-deprived you may be like, 'Oh, what the heck,'" she said.


Grandner added that it's possible the link goes both ways, and that eating too much of certain kinds of foods can disrupt a person's sleep schedule. Or, someone that has a stressful job may sleep too little and also eat too much as a result.


Too little sleep has also been tied to a host of other health problems, he said, including heart disease and diabetes -- which have their own associations with weight, complicating the picture even further.


"People always want to say if you sleep more you'll lose weight," St-Onge said. While her study didn't set out to show whether that's the case, "if you're trying to control your weight, it would be helpful not to be sleep-deprived," she concluded.