2011年10月31日星期一

How to handle common customer complaints

Global B2B buy sell marketplace: http://www.bytrade.com


 


Customer complaints should be taken seriously, but this is especially true when access to company websites and social networks mean that a negative experience can make it all around the world before you have a chance to apologize for your mistake. In a world where the customer has immense power over your image you need to make an extra effort to stay on top of your communication channels


Complaint: “I’ve been waiting here forever!”


Response: “I realize that, and I really appreciate your patience. We’re doing our best to make sure we get this issue resolved quickly.” Unfortunately, sometimes the customer just has to wait due to a variety of reasons. Acknowledge the fact but don’t blame it on some managerial short-coming like understaffing. Thank them for their patience (which you hope they will begin to implement) and let them know you’re still working hard.


Complaint: “I keep getting shuffled from one person to the next.”


Response: “I apologize for that. Let me personally take care of this for you.” Customers just want straight answers and to feel like their complaints are being dealt with, rather than just passed off. Go the extra mile and it will go a long way to resolving any issues.


Complaint: “You don’t seem to care.”


Response: “I do care, and I am going to do what I can to make this right.” This is the #1 customer complaint. Actions speak louder than words. If a customer catches a whiff of apathy, they will be offended. Right the ship by proving you are actively working to resolve their complaint.


Complaint: “I bought your product but it doesn’t do what it’s supposed to do.”


Response: “What task do you need done? Let me explain the product’s capabilities.” Maybe the product does what the customer needs, they just don’t know how. Explain how to use the product. If the customer was mistaken, offer to let them return the product and exchange it for one more in line with what they need.


Complaint: “I talked to someone else and they were no help.”


Response: “I’m sorry you had that experience. Explain the situation to me and let’s see if I can be of more help.” Customers may not be satisfied with the service from others at your company. Do your best to show it was an isolated incident, but do not bad-mouth your co-worker or peer.


Complaint: “I haven’t heard a darn thing!”


Response: “I apologize, we handle many issues at a time. I promise we will keep you update when we know more.” If issues are particularly thorny and take time to solve, customers want to be kept up-to-date on what’s being done to resolve the issue at hand. Be sure to proactively stay in contact when new updates arise.


Complaint: “Well, your competitors said they would do this…”


Response: “We’ll match it.” Don’t lose a customer over something small the competition offers that you currently do not. Also use this as a learning opportunity to stay ahead of the curve regarding customer service policies.



2011年10月30日星期日

How to Limit Litigation Risks During Layoffs


 


 


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entrepreneur


Economic conditions remained bleak last month, with the U.S. Bureau of Labor Statistics reporting that "the unemployment rate [for July] was unchanged at 9.5 percent." In these difficult economic times, companies across the country have been forced to consider layoffs and other cost-saving measures. As many business leaders already know, layoffs can increase your exposure to employment discrimination lawsuits brought by disgruntled former employees. While there is no way to completely eliminate this risk, there are steps employers can take to reduce the likelihood that they will fall prey to disruptive litigation.


One obvious risk resulting from terminations is individual employment actions asserted by employees who claim they were victims of unlawful discrimination. Business conducting layoffs may be particularly vulnerable to age discrimination lawsuits. There has also been an increase in same-sex sexual harassment lawsuits, with statistics indicating that some of the largest jumps in the number of sexual harassment lawsuits filed by men occurred in states with the highest unemployment rates.

Companies conducting large-scale layoffs must also consider the risk of disparate impact claims. Under a disparate impact theory of discrimination, terminated employees may argue that a company policy or practice--which appears neutral on its face--disproportionately affects a particular group. For example, if the company terminates a disproportionate number of employees over the age of 40, those employees may allege that the company's selection process had a disparate impact on older workers.


Though some courts use additional methods of statistical analysis, the general rule is that a disparate impact exists where members of a non-protected class (e.g., employees under 40) are selected for termination at a rate that is less than 80 percent of the rate at which members of the protected class (e.g., employees over 40) are selected.


Companies can reduce their exposure to disparate impact litigation by using quantifiable and objective job-related factors such as seniority when selecting employees for layoff. If the company cannot base its termination decisions solely on quantifiable and objective factors, the managers responsible for such determinations should strive to be as objective as possible when reviewing employees' job qualifications and skills.


Businesses can also work with counsel to conduct a disparate impact analysis. The purpose of such an analysis is to determine--before conducting layoffs--whether there will be any disproportionate effect on workers over 40, females and/or minorities. If a disparate impact exists, the company should then consider whether it may be able to satisfy one of the defenses to disparate impact lawsuits.


Employers may also limit their potential liability by obtaining general releases from terminated employees, typically in return for some type of compensation. Employers should, however, be aware that there are strict legal requirements associated with obtaining a release, particularly with respect to older employees under the Older Workers Benefit Protection Act (OWBPA).


In addition to employment litigation, employers conducting layoffs must determine whether they are subject to the notice requirements of the federal Worker Adjustment and Retraining Notification Act and/or comparable state laws. To further complicate matters, business may have additional obligations under the Employee Retirement Income Security Act (ERISA), the Consolidated Omnibus Budget Reconciliation Act (COBRA) and state laws governing, among other things, payment of wages and insurance and severance benefits continuation products.

Any employer considering a mass layoff should consult with competent counsel regarding all of these obligations and requirements. At the end of the day, careful planning can reduce the company’s legal risk and financial exposure.




Ways to Build Online Traffic and Boost SEO

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entrepreneur


"If you build it, they will come." It worked in the movies, but just putting up a website is no guarantee that it will draw traffic. You could buy ads, but if you're unable or unwilling to "pay to play," you're likely facing the increasingly daunting challenge of attracting customers to your website on your own.


Millions of sites are competing for users' shrinking time and attention. The hard truth is that the top three unpaid positions on the first page of Google search results receive about 58% of all clicks, according to online-marketing service Optify. Websites that appear on the second page? An average of 1.5%.


Your best bet for attracting potential customers without spending money on advertising is creating content of such value that audiences can't help but feel compelled to seek it out or pass it along -- on a site that makes sharing it easy.


But how? Here are ideas for getting started publishing content that can help you increase online traffic, improve search-engine optimization and possibly go viral in the process.


Original Articles -- Time investment aside, online articles cost little, can be easy to generate, and provide a way to brand company representatives as experts. Your articles could offer instructional learning, new methods for tackling problems or insight into best practices or industry leaders' views. Here are just a few article formats to consider:



  • Essays

  • How-to articles

  • Tip sheets

  • Checklists

  • Guidebooks

  • Interviews


Grab readers with arresting headlines, bold statements and an authoritative voice. Use humor and catchy hooks (for example, "5 Ways to Torture and Infuriate Your Employees" or "The Wrong Way to Do Downsizing").


For maximum impact, build content around popular search-engine keywords, dilemmas and industry memes. Avoid terms or references that might date your articles.


Keep in mind that less can be more. Be succinct and summarize wherever possible.


Videos and Podcasts -- Barriers to entering the online "broadcasting" business are lower than ever. Armed with a portable digital video camera ($100-$600), USB microphone ($20-$200) and a spare hour of time, nearly anyone can create compelling short or extended-length shows. Ideally, videos are best kept under three minutes and audio recordings to five to 15 minutes. You'd be amazed how quickly content can be built and distributed. Even a simple webcam can provide a ready vehicle for recording.


Here are a few ideas for videos or podcasts:



  • Behind-the-scenes footage from your office

  • Making-of style documentaries

  • Product demonstrations

  • Customer testimonials

  • Webinars

  • Q&As

  • Panel discussions

  • Uniquely-branded video programs ("Engineering 101")

  • Custom training segments ("Launch Your Leadership Career")

  • Exclusive sit-down interviews ("A Conversation with Seth Godin")


All should be stamped with your logo, prominently feature business contact information and be promoted on aggregators like YouTube, Vimeo and Metacafe. It's also vital that users be allowed to pass along links and embed them on their own websites, as well as access and download audio recordings through popular online distribution services such as iTunes and Podcast.com.


Blogs, Forums and Online Communities -- Your company wouldn't be in business if it didn't employ subject-matter experts in your field. A simple way to build trust, cement credibility and grow both reach and renown is to allow customers ready access to these individuals and their hard-won knowledge. Similarly, courtesy of their own education and experiences, customers may have additional insights, input and suggestions that they're happy to share with colleagues and peers. Tap into a wellspring of ideas, and prospective publishing material, by providing blogs, newsgroups, communities, message boards, polls and other forums where ideas are readily exchanged.


Such solutions can foster creativity and discussion, provide enhanced user support and allow prospective partners or buyers to communicate with and grow trust in you and your team. They also can offer a two-way channel for conversation that helps you get to better know your customers, understand their needs and stay on top of new trends or interests. The activity and continuously updated content can keep users regularly clicking on your website.


Charts, Diagrams and Infographics -- Computer generated or hand-drawn, these visually rich pieces can make data easy for anyone to understand and digest at a glance. And fun to share. Need ideas? Consider illustrating customer preferences, buying habits or population distributions.


Fun facts and especially interesting or one-of-a-kind information won't just draw audiences' attention. They may also provide a ready platform for publicity that can lead to newspaper, magazine, radio and TV coverage.


Books and Online Guides -- Everyone has a problem that needs solving: That's why businesses exist. Providing expert advice, hints, strategies and answers to perennial questions is an excellent way to establish yourself as a leading industry source and even gain media exposure. In addition to ebooks, you could consider publishing your work in PDFs or sharable online slideshow presentations.


While you may opt to charge for full or more detailed manuscripts, at least a small initial installment should always be given away free. Just be certain to include information of value. Customers won't want to pass along a glorified sales pitch.


This article originally posted on Entrepreneur.com


How to Choose a Business Name, and Give it Meaning

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By Walter Dailey


Google Headquarters 02The nation’s most notable brands, what are they?  Brands such as Google, Apple, Amazon and Ebay may come to mind. If you’re in the initial phases of starting a small business, rebooting your brand, or rolling out a new product or promotion, you most likely aspire to have a brand name that everyone knows as well. 


I’ve discovered that some small businesses are somewhat apprehensive about choosing a name that stands out. Unfortunately, most of them gravitate to bland, in-your-face choices.  For example, a widget retailer would come up with a name like, #1 Premium Discount Widgets.


Before going any further, I would like to state that there is nothing wrong with aligning your company name with what you offer.  I just happen to feel that (in many instances) a unique name leads to better branding. The most effective business branding starts with separating factors – one key factor being your name.


Don’t get caught up in plastering your products and services in your name.  After all, the highly-visible brand names outlined above say nothing about their respective services and products.  Despite that fact, you know what these companies do.


Name
How valuable was the name Google on the first day the search engine went live?  I’m willing to wager that this unique name meant absolutely nothing to the vast majority of people online at the time.  However, as the company grew, this name began to grow in prestige and value (like a snowball effect).  Today, you would be relegated to a joke or a cheap knock-off if you came anywhere near mimicking this powerful name – further insulating Google’s unique brand.


Promotion/Product
How often have you seen credit cards marketed as either gold or platinum?  These two labels, in my estimation, have lost their punch.  Along comes Chase Bank with what they call a Sapphire Card.  Is this product any different than the others?  That is for the consumer to decide.  However, the presentation is absolutely different.  And that may prove to be enough to win over new customers.   The point is: make a departure from cliché and over-used product and promotion descriptions. 


Web Address
Always remember that the vast majority of people will look a company up online before doing anything else.  Possessing a unique and easy-to-spell name will be incredibly helpful in this scenario. If your name is made up of the most common phrases, how likely are you to find a good URL?  If you go the obvious route for your name, your web address will most likely be made up of hard-to-remember things like: random digits, several words, .biz, .info, .us and so on.


Many small businesses are afraid of putting a name out there that says nothing about their offering and/or a name that nobody knows.  Make no mistake; it will be tough in the beginning.  However, if you work hard at giving your name meaning, it will be the very thing that gives you an edge in the end.




sources: foxbusiness


5 Surprising Halloween Health Hazards

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blacklicoriceJust in time for Halloween, the FDA has come out with a warning that eating too much black licorice could lead to heart problems in adults..


Here are five surprising hazards to keep an eye out for this Halloween.


"Heart attack" licorice: Consuming too much black licorice may cause abnormal heartbeats, or arrhythmias, particularly in order adults, according to the Food and Drug Administration. Black licorice contains the compound glycyrrhizin, which can cause the body's potassium levels to fall


In some people, this can lead to, besides arrhythmias, edema (swelling), lethargy or congestive heart failure, the FDA says. Several studies have linked black licorice to health problems in people over 40. The agency has the following advice for licorice lovers: Don't eat lots of black licorice all at once; and if you've been binging on the stuff and you experience irregular heartbeats or muscle weakness, contact your doctor.


"Halloween diarrhea": Candy flavored with the sugar substitute sorbitol can cause diarrhea and other gastrointestinal problems. Sorbitol has fewer calories than sugar, and so it is often used in "dietetic" candies, according to the Center for Science in the Public Interest.


 


When adults consume 10 to 50 grams of sorbitol, they may experience a range of gastrointestinal symptoms, from mild gas and bloating to cramps and serve diarrhea, the CSPI says. Children may be affected by smaller amounts.


Flying eggs: Eggs thrown around Halloween time can cause severe eye injuries, according to a landmark study of the issue, published in the New England Journal of Medicine in 1988. The study documented five cases of eye injuries that resulted after patients were hit with an egg during the week of Halloween that year.


Injuries included blood in the front of the eye, scratches to the cornea and retinal swelling. Four of the five patients required hospitalization, and two were left with severe visual impairments, the researchers said. "Halloween should be added to the list of holidays posing a danger of eye injuries," they wrote.


Lead contamination in toys: Paint used to cover Halloween candy buckets and even fake teeth may be contaminated with lead, according to a 2008 study in the journal Science of the Total Environment. The study tested 95 seasonal or holiday products, many of which had a Halloween or Easter theme. Twelve of the products were found to contain levels of lead that were higher than U.S. regulatory limit of 0.06 percent by weight.


Among the tainted products were witch- and skull-shaped candy buckets, a Frankenstein drinking cup, and yes, fake teeth. The so-called "ugly teeth" were painted orange and contained levels of lead in excess of 6 percent, the researchers said. Because this product may end up in a child's mouth, the findings are cause for concern, they said. Lead is a neurotoxin.


Glow stick "poisoning": Calls to poison control centers reporting glow stick "poisoning" appear to increase during Halloween. A 2009 study of calls to a New Jersey poison control center found there were 139 calls related to glow stick products between 2002 and 2007, and the day with highest number of calls, 59, was Halloween 2007.


And a South Carolina poison control center also recently reported getting an especially high number calls regarding glow sticks around Halloween, according to WSPA 7, a local CBS affiliate.


Glow sticks are minimally toxic. Contact with the liquid, such as through digestion, can cause irritation or vomiting, Dr. Jill Michels, director of the Palmetto Poison Center in Columbia, S.C., told CBS. Kids who ingest glow stick liquid shouldn't need to visit the hospital, but their parents should call poison control, Michels said.


You're likely aware that Halloween fun can be risky. Time and time again, we hear the same safety tips: Don't accept candy that's unwrapped. Kids should be supervised while trick-or-treating. And those knives you use to carve pumpkins? They're sharp, so be careful.



How to Make the Best Coffee at Home

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coffee_maker640.jpgSome brews are better than others. There are so many methods and machines available to make a good cup of coffee at home, that couples-to-be might consider a mutual method as part of their pre-nuptual agreement. 


Think of all the avoided arguments, not to mention the early morning caffeine bliss. But getting right down to it, there are two elements to the equation.


One is the bean itself, the other is the implement for making the brew. Spending a bit of time actually taste testing a few different brands is not a bad way to go, but since the human palate is an ever-changing instrument, I like the idea of constantly exploring new coffees on a regular basis. 


Christina Dias is co-owner, with her brother, of Mogiana Coffee in Brazil, a relatively tiny plantation that hand-harvests its beans. Her coffees are almost sweet, not overly acidic, full of chocolate notes. 


“It is because of the over-ripe beans we include in the final blend," she says. The beans you use should be the best you can afford. 


It will be worth the time to find these special coffees, and more of them are showing up on supermarket shelves than ever before. Keep a bag or two, at most, since freshness is essential. 


Grinding your own beans is a good idea, too. My Braun grinder just celebrated its 20th year of operation. Hard to beat. The design era known as Bauhaus, with its form and function mantra, meant some creative thought was put into such apparently mundane things as coffee makers. Vacuum methods were invented. 


So was MOKA Express, created by Alfonso Bialetti in 1933; put water in the bottom, coffee in a middle bin, and then, with stove top heating, the water shoots up through the coffee and into the upper compartment. Inexpensive, low maintenance, basically indestructible, but you have to like your coffee strong. (Espresso machines great and small are for another day.) 


The French press, by Bodum, defines simplicity and efficiency. Put desired amount of coffee in the bottom, and pout hot water on top, to the level you desire. Water and coffee portions you can measure according to personal taste. Place the plunger/filter on top, wait three minutes, press down, and voila! 


The nearly ubiquitous drip machine, however, is hard to beat for efficiency and for what Agent Cooper in Twin Peaks called "A great cup of Joe". 


There are so many brands it is almost unfair to single any out. Almost. Some outstanding models include those by Breville, Hamilton Beach, Cuisinart. 


Having said that, it comes down to: fresh, high quality coffee, filtered water if possible, and the time to sit down and enjoy your cup. No aluminum cylinder container to lug it with you in transit, please. 


If the coffee is good enough, it is worth getting up the ten minutes early to enjoy it.

Best Health Care Careers for Long-Term Growth

 Global B2B buy sell website: http://www.bytrade.com


 


By Lisa Manterfield


Are you eager to launch a new career in health care? Thinking about going back to school to prepare?


Beware of short-term thinking.


Although it might be tempting to find a fast track into the growing health care field, you should take the time now to research what's right for you, and the education that will help you prepare.


The fact is, not all careers in health care are created equal. Some might promise attractive entry-level salaries, but could leave you staring at a glass ceiling a year or two down the road. Others might require little education to start, but offer nowhere to go as you gain experience.


Take time now to make sure your chosen career has room for you to grow. This could help you get the best return on your educational investment selling.


If you're ready to prepare for a health care career with long-term growth possibilities, check out these five options. With a little time investment and the right education, you could be well on your way to a long and fruitful health career.


Career #1 - Registered Nurse


Consider nursing if you are searching for a rewarding, health care career with room to grow. Registered nurses are usually responsible for the daily care of patients, including administering medications and treatments.


Starting Out: An associate's degree in nursing (ADN) or a nursing diploma, both of which could take as little as two to three years, could help you prepare for a registered nursing career, according to the U.S. Department of Labor.


.


Moving Up: Before advancing to a specialist or a supervisor position, most registered nurses start out as staff nurses. To make this move, you generally need experience and good performance as well as a bachelor's degree in nursing (BSN).*


As your career progresses, you may have the opportunity to specialize as an advanced practice nurse or a health care administrator. Both these careers usually require a master's degree in the appropriate field.*


Average Earnings: The average salary for all registered nurses is $67,720. Pay varies by seniority and specialty, with only the most experienced and qualified registered nurses making an average of $95,130. The average salary for a health services administrator is $93,670.*


Career #2 - Pharmacy Technician


Pharmacy technician is another good option to look into if you want a career with the potential for long-term growth. Pharmacy technicians are generally responsible for taking prescription orders, filling medications, conferring with physicians, and verifying patients' insurance.


Starting Out: A pharmacy technician certificate, a diploma, or an associate's degree could help you get started in this career, says the Department.*


Moving Up: If you want to advance to a supervisory or specialty role, having the right education could help, says the Department. And you'll most likely need a bachelor's degree if you're interested in moving into pharmaceutical sales.*


Average Earnings: The average salary for pharmacy technicians is $29,330, with the highest 10 percent of earners averaging $40,710. The average salary for pharmaceutical industry sales representatives is $92,330, but earnings are usually based on commission and can vary.*


Career #3 - Dental Assistant


 


Look into dental assisting if you want an in-demand career with the potential for advancement down the road. Dental assistants usually help with patient visits, prepare instruments, or maintain patient records.


Starting Out: In this  competitive field, a certificate, a diploma, or an associate's degree in dental assisting usually helps you prepare for this type of career, according to the Department.


Moving Up: With additional education, dental assistants can prepare to advance to careers in dental hygiene. To take this step, you generally  need to be licensed by the state and should have earned a certificate, an associate's degree, or a bachelor's degree in dental hygiene.*


Average salary: Dental assistants have an average salary of $34,140. The average salary for dental hygienists is $68,680.*


Career #4 - Health Care Administrator


 


Do you want to pursue a long-term career in management? Health administration could be a great field. Health care administrators oversee the daily running of hospitals and other medical facilities.


Starting Out: When entering the field, you will most likely start as an assistant administrator or an assistant department head in a large hospital, or as a department head of a smaller facility. You usually need a bachelor's degree in health care administration or a related field to prepare for this career, according to the Department.


 


Moving Up: In order to advance to a department head or a health services manager, you'll most likely need a master's degree in health care administration or a related field. *


Average Earnings: The average salary for a medical and health services manager is $93,670.* Salaries vary with responsibilities and experience.


Career #5 - Human Resources Assistant


 


If you're ready to launch a people-oriented career in health care and are prepared to continue your education for job advancement, consider pursuing a human resources career within the health care field. Human resources assistants generally help to organize and maintain a company's employee records, such as personal, benefits, and tax information.


Starting Out: According to the U.S. Department of Labor, some organizations might consider candidates with only a high school diploma, but obtaining a certificate or diploma in human resources can usually introduce you to some valuable skills, such as computing, communication, and office administration.


Moving Up: One option for advancement would be to specialize in an area like payroll, benefits, recruitment, or employee training. You most likely need at least a bachelor's degree in human resources to move into a specialist role, which should take as little as four years to complete, according to the Department.


If you hope to advance to a human resources management position, you'll generally need an advanced degree, such as a human resources master's degree.*


Average Earnings: The average salary for HR assistants is $37,900. The average salary for human resources managers is $108,600.*


 


sources: education.yahoo.net



Yes, the Economy Is Growing But Obama's Policies Are Not Helping


Global B2B buy sell website: http://www.bytrade.com


 


By John Lott


According to the Commerce Department, our economy grew slightly faster during the third quarter. But the numbers released  Thursday mean that for the year our country's gross domestic product (also known as "GDP") has only grown at an incredibly slow 1.4 percent. -- That means it's barely keeping pace with population growth.-- In other words, the change in per capita GDP so far this year is essentially zero. 


Normally the more severe the recession, the faster is the recovery. During the Reagan administration, for same three quarters, GDP grew at 4.8 percent.




Since the Obama recovery started in June 2009, GDP growth has averaged 2.5 percent, compared to 6 percent over the same time period under Reagan. The quarterly growth rates for the two recoveries are available here. 


Obviously, if more people were working it would result in more income. The slow GDP growth we're still seeing is tied to our country's continued record high unemployment. Unemployment has remained at least at 9 percent for 27 months and counting -- a post-World War II record. 


While the unemployment rate during the recession in the early 1980s went even higher, reaching 10.8 percent, the high rates did not last as long, staying above 9 percent for a relatively short 19 months. 


It is hardly surprising that a Rasmussen Reports poll released Wednesday found that 70 percent of Americans feel that the U.S. economy is still in a recession, with only 14 percent disagreeing. Worse, only 18 percent think that the economy is getting better. 


President Obama may now be "relentlessly focused on jobs," but his new stimulus, which would be his sixth if passed, will continue to harm economic growth. 


Take Obama's initiative this week to refinance home mortgages. It seems like a great deal for Americans to lower people's interest rates from, say, 6 to 4 percent, making it easier for people to make their mortgage payments. Houses that are worth much less than mortgages will be eligible to be refinanced. So-called "strict income requirements" that were previously necessary to qualify will be relaxed. 


Obama sells this plan as something that will also make mortgage lenders better off because it will lower the probability of default. But the question is: why don't banks refinance these loans on their own if it is such a great deal? Sure, they get a lower interest rate, but if the lower probability of default more than offset that, wouldn't the banks do it on their own? 


The program is the same as the policies that got us into the housing crisis to begin with. There is a reason why banks don't just look at past payment history but also at present income levels when making loans. 


Previous government pressure on lenders to give people loans with virtually no money down is what made it so that people could just walk away from homes when housing prices fell. 


Add to that Obama's proposal to eliminate "risk-based fees" where banks are compensated for making risky loans. Banks are forced to take this loss on the interest that they receive on mortgages, and existing borrowers will benefit. 


But what about potential home owners who want to get a mortgage in the future? If the government alter bank contracts now, lenders will worry that the government will do so again. 


Banks will charge higher interest rates and greatly restrict loans to even lower-risk borrowers. Fewer loans mean fewer people buying homes. Any guess what that will do to housing prices? 


Furthermore, Obama's selective offer to "help" is not very fair. What about a person who lost money on their home but who doesn't have a large mortgage? Or those homeowners who bought a smaller home so as not to take out a large loan? Should these new proposals to help Americans just be limited to people who made risky home purchases


The continued weak economic news will put yet more pressure on the Obama administration to "do something." But the more stupid the policies, the longer we will have to wait for a recovery. 




How the euro became a broken dream

 Global B2B buy sell website: http://www.bytrade.com


 



By Irene Chapple, CNN


 


The euro, a currency binding 17 European nations, is under pressure due to the eurozone's debt crisis.London (CNN) -- Why was the euro created?


The euro, which created the world's largest trading power, was designed to link together the European nations for trade and political purposes. It was born amidst political and economic upheaval as Germany headed towards reunification - with the collapse of the Berlin Wall in 1989 - and communism disintegrated in Eastern Europe. The European Union was put in place after World War II, but as the economic winds shifted the drive to create a single economic and political bloc intensified.


The Treaty on European Union, known as the Treaty of Maastricht, was signed in the Netherlands city of Maastricht on February 7, 1992, before entering into force in 1993. It created the structure for a single currency, later named the euro, to be born. The currency's symbol was inspired by the Greek letter epsilon, with the notes and coins available by 2001. They were issued by the European Central Bank, which was based in Frankfurt to placate Germany's loss of its beloved Deutschmark.


But now the European dream -- which has the euro at its centre -- has been hobbled. Eurozone members, led by Germany, are being forced to bail out the weaker economies in a financial crisis which is threatening to drag the bloc into a recession and is reverberating across the globe.


How does the euro work?


Creating a currency which could be used across such disparate economies was always a difficult task. The idea for a single currency was promoted by Jacques Delors, a former French minister of finance, who held the European Commission presidency from 1985 to 1995.


The aim was to stamp a European identity in the markets, bringing, among other things, price stability, growth and trading benefits. The Delors report of 1989 defined a monetary union objective as being, in part, a "complete liberalisation of capital movements."


The final structure was a bloc in which political and fiscal integration was minimal; The euro was not designed to create a 'United States' of Europe. Instead the Maastricht Treaty created specific conditions for entry into the single currency. Among other criteria, member countries must not allow annual budget deficits to exceed 3% of gross domestic product, and public debt must be under 60%.


The bloc's monetary policy was to be controlled by the European Central Bank, which had a remit of setting interest rates and controlling inflation around 2% or below. However, each country would retain its own tax policies, budgets and banks and issue their own bonds - with prices varying depending on the risks investors associated with each country.


Who belongs to the eurozone?


Of the 27 countries in the European Union, 17 nations -- comprising almost 332 million people -- use the euro as their currency. The eurozone's biggest economy is Germany, followed by France.


The weaker economies are Greece, Portugal, Ireland, Italy and Spain, a group which gained the unwanted acronym PIIGS as the crisis unfolded. Other members are Austria, Belgium, Cyprus, Finland, Luxembourg, Malta, the Netherlands, Slovakia, Slovenia with the most recent edition, Estonia, joining in January this year. Sweden does not belong to the eurozone but is obligated to do so in the future, according to the terms of the treaty.


Those who don't qualify for the euro, even though they are members of the EU, are Bulgaria, the Czech Republic, Hungary, Latvia, Lithuania, Poland, and Romania. In 2000 Denmark rejected the adoption of the euro in a referendum, while the UK also stayed out.


Why didn't the UK want to belong to the eurozone?


Debate over joining the single currency was fierce. Margaret Thatcher, Conservative prime minister from 1979 to 1990, was anti-euro. The Tories remained largely eurosceptic under Thatcher's successor, John Major.


Then came Black Wednesday, the day in 1992 on which Britain was forced to halt its membership of euro's precursor, the European Exchange Rate Mechanism. Black Wednesday was seen as proof a monetary union and European currency could not work, says Hans-Joachim Voth, research professor of economics at Barcelona's Universitat Pompeu Fabra.


Adding to the political humiliation, Black Wednesday is also remembered as the day which enabled investor George Soros to collect an estimated $1 billion in profits from betting against the pound.


Tony Blair's Labour government, which succeeded Major's Conservative government, was in favor of joining the euro, but only if certain economic tests were met. They weren't, and the UK stayed out. Blair reiterated his support of the euro in an interview with the BBC this year, but said the case for Britain was not compelling. Public opinion polls have showed opposition to adopting the currency at up to 75%.


According to Voth, Britain "has always had the problem of wanting to be a part of Europe, without really signing up for the European project."


What was the issue with Greece?


The Greek economy has been in trouble since the country joined the euro, due to a mix of overspending and inability to raise enough revenue. In 2004, it admitted that the country's financial position was worse than reported and had breached the eurozone entry requirements.


By 2008 the government had narrowly passed a belt-tightening budget, designed to trim its massive national debt burden, triggering massive protests. In 2009, Greece admitted its deficit would be more than 12% of gross domestic product -- far higher than previous estimates and more than four times the requirements of entry into the eurozone.


The country was hit with ratings downgrades, pushing its sovereign bonds into so-called 'junk' territory, and the damage continued to spiral. Despite the introduction of brutal austerity measures - which have prompted waves of violent protests - Greece has been unable to balance its books. It is currently negotiating for the release of €8 billion in funds which it needs to pay its public sector wages. Greece will be out of money by about mid-October should the funds not be released, and likely default on its debt.


While a default is now widely expected, the consequences are not yet clear. A disorderly default, which would be sudden and unexpected, would most likely trigger global panic. An orderly default, in which creditors have clarity about the losses they will take, may ease some pain. Creditors can expect to take losses of up to 70% on their investments, according to Standard & Poor's figures.


Why is the eurozone cracking?


Greece's shifting economic data created panic among investors, who stopped buying its bonds, making it impossible to fund itself. In May 2010, Greece received a €110 billion bailout from the International Monetary Fund and its eurozone partners.


A European bail-out fund was then set up to enable a more organized response to subsequent emergencies. The fund was quickly tapped again as turmoil gripped the markets. Ireland's banks were revealed to be a black hole of cash and it was forced to tap the fund for cash. Portugal followed, then Greece returned for more financial help.


While the countries which have been bailed out have specific problems - Greece's lax tax collection, and Ireland's black hole of a banking system, for example - the problem has been exacerbated by a currency which shackles the weak to the strong, economists say. Political difficulties in driving through a decisive plan for reining in the crisis has fed the panic.


What happens if a member defaults?


Nobody really knows, and the uncertainty has fed massive volatility in both the credit and equity markets across the world, driving the costs of global stocks dramatically lower and pushing both Europe and the U.S. -- which is also facing massive financial problems -- toward recession. The return of a recession will likely create increased unemployment and lower wages.


A default by Greece, or its departure from the eurozone, also carries contagion risk. That means investors will worry about other nations in trouble -- such as Italy, which makes up 17% of the eurozone economy, nearly seven times bigger than the economy of Greece -- and further increase financial instability across the globe.


Politically, it will ignite the debate about whether the European dream, and the euro, can survive, and if it should have even been created in the first place.

Does debt deal solve euro woes?

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By Nick Thompson, CNN


(CNN) -- European leaders have thrashed out a deal they hope will resolve the problems that threaten the stability of world markets and the very existence of the euro currency.


Marathon negotiations at EU headquarters in Brussels resulted in a deal that will slash Greek debt, recapitalize European banks and more than double the EU bailout fund's resources to handle future sovereign defaults.


While questions still remain over whether Greece will be able to meet their debt obligations, the fact that leaders were able to finally put concrete numbers to what had previously been little more than vague promises bolstered financial markets selling.


 


"It's great news that we've got an agreement," said Deutsche Bank economist Gilles Moec. "When Europe puts its heads together, they do actually begin to cooperate."


What is the deal?


The three-pronged plan aims to resolve the debt crisis in Greece, return stability to Europe's banking sector and expand the resources of a bailout fund that is seen as woefully inadequate to handle a potential Italian or Spanish sovereign default.


The first and most crucial aspect of the plan was getting Greek bondholders -- basically, private banks that loaned Greece money -- to voluntarily agree to write down or revalue Greek debt by a staggering 50%, as opposed to the 21% that was originally agreed during bailout talks in July.


The 50% "haircut" or write down means Greece owes its debt holders €100 billion less, reducing its debt burden by 2020 to 120% of economic output, a more manageable debt figure closer to the ratio of Italy.


The deal also strengthens the European banking system by forcing banks to raise money in order to protect themselves in the event countries like Greece or Portugal fail to repay their debt.


Banks must increase core capital levels to 9% in order to create a buffer against potential losses, according to the deal -- meaning banks must raise a total of €106 billion by June 2012 to meet the new targets.


Leaders also agreed to boost the resources of the European Financial Stability Fund to €1 trillion, up from its current lending capacity of €440 billion, without committing any additional European taxpayer money to the bailout fund.


While the current size of the EFSF was seen as big enough to handle a Greek default, leaders made the move to more than double the bailout fund's capacity in order to at least partially fend off worries about faltering Italy and its €2.5 trillion debt burden.


The deal will be supplemented by the creation of new investment mechanisms with the International Monetary Fund worth up to €100 billion -- something China has already expressed interest in backing


Who wins in this deal?


The biggest winner is Greece, whose crippling debt load has now in principle been cut in half in the deal that prime minister George Papandreou says marks "a new day for Europe and for Greece."


While austerity measures will still make things tough for the Greek people, the new plan has set the country on a sustainable debt trajectory, according to economist Gilles Moec.


"At least the deal gives Greece a fighting chance," said Moec. "It's not great, it would be much better if we could get the debt below 100% ... but it's doable."


The deal is also a victory for Germany, which had been the driving factor behind forcing the banks to take a bigger "haircut" or write down on Greek debt, according to CNN's Fred Pleitgen.


"If you look at the vote in German parliament outlining what Germany were going to ask for at the summit, and then you see the results of the summit, it's basically identical," he said.


German Chancellor Angela Merkel said the deal represented a victory for Europe as a whole.


"Everybody was aware that the whole world was looking at this meeting," she said. "I think that tonight we Europeans have taken the right measures."


What comes next?


Questions still remain about whether the latest deal does much more than buy the eurozone some much-needed time.


The problem of what to do in the event of an Italian default has still not been answered, according to CNN's Nina dos Santos.


"The Italian outstanding debt stands at about $2.5 trillion dollars, which really dwarfs the size of anything else we're talking about," she said.


Prime Minister Silvio Berlusconi could do little more at the summit than promise his European counterparts that Italy would tackle its mounting debt -- meanwhile in Rome, politicians traded punches in parliament over proposed austerity measures that threaten to bring down Berlusconi's government.


Emerging markets like China and Brazil could now play a crucial role in filling up the bailout fund through the new IMF mechanism, according to dos Santos.


"Emerging markets have long wanted a bigger seat at the IMF table, and this may give them an opportunity to do so," she said.


In the end, the European debt crisis can only end with sustained economic growth, says CNN's Andrew Stevens.


"The core problem remains the disparity between the economic performance and economic outlook for each country -- Greece is going to continue to contract for some time, while Germany is a very efficient trading, manufacturing, huge economy," he said.


"It's very difficult to see, from this at least, how Europe's going to start singing off the same sheet."

Python Hearts May Hold Key to Treating Cardiac Disease

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PythonAfter pythons eat a meal, their organs — including their hearts — nearly double in size within a day. Now, researchers have learned how the snakes are able to achieve this sort of growth without heart damage, a finding that could lead to new therapies for human heart disease.


After a meal, python blood is so full of triglycerides, a form of cholesterol, that it appears milky, said study researcher Leslie Leinwand, a biologist at the University of Colorado, Boulder. In humans, these fatty compounds would be deposited in heart muscle, but the snakes escape without damage.





"The python heart is able to burn these fats as fuel very, very efficiently, without any harm to it," Leinwand told LiveScience.


Growing healthy hearts


Years ago, Leinwand read an article about Burmese pythons and their amazing ability to fast for months, gorge on food and undergo massive organ growth with no apparent ill effects. Plenty of researchers have looked to the strengths of other organisms to see if there could be any benefits to humans; for example, a diabetes drug released in 2005, called Byetta, was developed from the saliva of the Gila monster.


Leinwand wanted to know if python physiology might be the key to human drug treatments. In humans, heart growth can be a sign of health or of disease: Athletes' hearts grow large with exercise, but the chambers of the heart that pump the blood stay large, too. That makes the heart more efficient overall. In people with heart disease or high blood pressure, the heart muscle often swells as it works harder to pump blood. But this type of heart growth takes up space in the heart chamber, meaning each beat of the heart pumps less blood.


Figuring out how to encourage healthy heart growth in humans could be a boon for heart disease patients, Leinwand said.


"It's very well known from decades of work that exercise is good for your heart," she said. "But a lot of times, people who have heart disease can't exercise enough to get that benefit."


The goal, Leinwand said, is to create a drug treatment that could nudge a diseased heart toward healthy growth.


The heart of a python


First, however, she had to learn how to take care of pythons and set up a python colony in her Boulder lab. That took some time, she said. 


Once the researchers figured out python husbandry, they set about figuring out the molecular secrets of python gorging and fasting. So they had pythons fast for 28 days (much less than they do in the wild, where they can go without food for almost a year), and then gorge on a mouse or rat weighing 25 percent of the snake's own body weight. Then the researchers analyzed blood from both the fasting python and the fed python to see what molecular changes occur.


Early on in this experiment, a postdoctoral researcher in Leinwand's lab, Cecilia Riquelme, came to Leinwand with a suggestion: They should test blood plasma of pythons that had been fed — the part of blood that red blood cells float in — on rat heart cells to see if molecules in the plasma would make mammal hearts grow as they did the reptile hearts.


"That's a huge leap," Leinwand said. "And in fact, I've laughed about this since, because I told her not to do it. I thought there was no chance it was going to work."


Riquelme didn't listen, and completed the rat heart-cell experiment anyway. It worked. The heart cells grew in a lab dish.


"That reinforced our desire to study the pythons," Leinwand said. "If we can understand this biology, it looks like we can use this in mammals."


Fatty acid protection


The researchers began to hunt for the specific molecules that signal the heart to grow within the pythons' blood plasma. They eventually discovered a particular batch of fatty acids that seem to trigger a flood of heart-protecting enzymes to keep damage at bay. Next, the researchers hooked up mice to miniature pumps that injected them with low doses of this fatty-acid mixture over the course of a week.


Just as the rat heart cells had grown in the dish, the living mouse hearts grew, too. And there was no sign of the muscle stiffening that accompanies heart growth in patients with heart disease, the researchers report in the Oct. 28 issue of the journal Science


The fatty-acid mixture is a long way from being used in human treatments, but the researchers are now testing it in mice with heart disease to see if they can halt or reverse the damage. Even if the treatment succeeds in mice, it may not work in humans. But other researchers say that the shared evolutionary history of all organisms offers some hope.


"It's a well-established pathway for discovery," said Tom Cech, a biochemist and Nobel laureate at UC Boulder who did not participate in Leinwand's study. "You look for an organism that exaggerates a particular phenomenon, and then you study it in that organism that exaggerates it. Because all of life is connected through evolution, very often results from other organisms are relevant to human biology





Copyright 2011 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.




Cook Like a Dead Celebrity

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By Elena Ferretti


DeadCelebrityCookbook.JPGMost cookbook authors obsess about including only the very best recipes in their cookbooks. Not Frank Decaro. He didn’t sweat the small stuff for the "Dead Celebrity Cookbook." His criterion was simple: If a recipe truly reflected the character of the dead celebrity who created it, it went in. Even if it was barely a recipe.


Like Dean Martin's Burgers and Bourbon. 


Ingredients: ground beef, salt and eight ounces of bourbon, chilled. Directions: sprinkle salt in skillet; shape meat into patties; cook. Then, “pour two ounces of bourbon in each of four shot glasses. Drink with burgers.”



 


The idea for the book came from a college come-as-your-favorite-dead-celebrity party Decaro threw with friends in the 80's. Guests included Sid Vicious, Ernest Hemingway and Jack Soo (Barney Miller’s Yemana). Sirius radio-host Frank Decaro went as Grape Nuts spokesman, Euell Gibbons. Remember him? Gibbons’ claim that many parts of a pine tree were edible turned him into a major pop icon back then.


Decaro says it was the best party ever (except for a shindig at Charo’s Beverly Hills manse) but something was missing. “I remember thinking that the only thing that would have made it better was if we had actually had the food of our favorite dead celebrities,” he reminisces.


Decades ago Decaro began scouring flea markets, yard sales, out-of-print publications and cookbooks for recipes, later logging hours on eBay. Among the treasures he unearthed: Liberace’s Sticky Buns, the USS Enterprise’s James “Scotty” Doohan’s Lasagna and Ann Miller’s Fettuccine Alfredo.


The book marries Decaro’s twin obsessions with movie/celebrity/pop culture and food. He belly laughs when asked if he has any formal culinary training. “Only if you count eating.” He is an accomplished home cook, however, and tested every recipe in the book. The recipes reflect a happier time when carbs, mayo and butter were still considered friendlies.


The Make Room for Dinner chapter has recipes from beloved TV dads Fred MacMurray, Tom Bosley and Bill Bixby. Batman’s Kitchen Capers offers circa 1960s Batman villain recipes, and Hungry Men Dinners features Chuck Connors’ Clam Chowder and John Wayne's Favorite Casserole.


Despite the fact that Lucille Ball was famously non-foodie—“I just don’t care about food. I only eat what I need”—Decaro found enough recipes for an I Lunch Lucy chapter. There’s the politically incorrect Lucille Ball’s “Chinese-y Thing,” Sunday Night Goulash and Apple John (apple cobbler.)


Decaro sees the book as an extension of those 60s and 70s celebrity cooking segments with Mike Douglas, Dinah Shore, sometimes Johnny Carson. “That’s how celebrities of that era showed that they were just like you and me,” he says. They let their guard down when they cooked and you could identify with them. “You’d watch Bobby Darrin doing creamed spinach,” says Decaro, “and think, ‘I’ll never sing Splish Splash better than Bobby Darrin but I can make his spinach better than he can.’”


Decaro deliberately includes obscure celebs because “they were great entertainers who a lot people just don’t know about.”


Take Ramon Novarro, the Mexican silent movie star who acted opposite Joan Crawford and Greta Garbo. He never quite got his due says Decaro, “but his guacamole should. It’s the single best guacamole I’ve ever tasted.” Decaro found it in a 1931 Beverly Hills women’s magazine. Novarro used vinegar instead of traditional lime or lemon juice and added pomegranate seeds for a surprising tartness.


Salmon Pie, a canned-salmon version of chicken potpie comes from British legend, Hermione Gingold. “When asked how someone could make an apple pie with a difference, she answered, ‘Use peaches,’” laughs Decaro. Her memoir, How to Grow Old Disgracefully, is a great read, he says. It was published posthumously in 1988, the year she would have been 91. “She should be remembered,” he says simply.


Semi-obscure Richard Deacon cooked, as well as he acted. The long-suffering boss on The Dick Van Dyke Show also starred in classics like The Birds and Invasion of The Body Snatchers. His Bitters and Booze, a brandied chocolate mousse that needs only semi-sweet chocolate chips, heavy whipping cream and brandy. In real life Deacon was a gourmet cook and an early authority on and advocate for microwave ovens.


Don’t stress if you need both costume and culinary inspiration this Halloween, especially if you’re throwing or attending a dead-celebrity party and you don’t cook. Decaro’s simple recipes ensure that you have a lot more options than going as Adam or Eve and just showing up with an apple.




 

SEO: The advantages and disadvantages of linking out

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Stating that inbound linking is crucial for great SEO is no breaking news. SEO gurus from all over the board have long established this. External linking, however, often comes up as a popular debate. Most people tend to stray from external linking since it seems it’s almost been deemed taboo with the increasing emphasis on internal linking. Is external linking something you should be doing on your website? Or is it best to avoid and simply focus all your linking efforts internally?


The pros of linking out

There are some reasons why a writer should consider linking out. This includes those who create web pages or articles.  For SEO purposes, it is best to create links on the keywords that the article or website is focused on as this can help those keywords be found more easily when people are surfing for information.

For the reader - When a writer links out to another website readers can get more information about the subject. This provides a better reader experience by ensuring that the information they read is accurate and up to date. This also allows the reader to research the topic more thoroughly.

For the writer - While some writers are reluctant to link out, it is possible that by doing so they increase their chances of developing a new incoming link. Writers get to know each other not only by sharing a common love for writing, but by reading articles and web content that is linked to their content. The ability to increase incoming links helps with page rank.

For search engines - Although writers feel that linking out may harm them with search engines, the fact is that an outbound link helps search engines validate the subject matter of the website or the article.  This means that an article that contains at least one good outbound link may have more credibility than equally well written content without a link.

Cons of linking out

As with anything else, there are downsides of creating outbound links.  Although there are some pros to linking out, the writer of website content or articles must carefully weigh the pros and cons of using outbound links for SEO purposes.

For the reader - Readers can get easily distracted and if the writer creates an outbound link the reader my wander way from the site where they found your article or web content. This phenomenon can be thwarted if the outbound link is set to open in a new tab or window.

For the writer - In most cases, the writer does not benefit from outbound links. Creating an outbound link leaves some writers feeling that they must validate their work to the reader and that outbound links damage their credibility.

For the search engines - Since most search features are based on keyword searches, linking to specific keywords provides link juice to the site that the writer is linking to on their web page or article. This means that the site getting the link gets a boost in the search engines.



Pros and cons of a limited liability company

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The limited liability company is a relatively new kind of business structure in the United States, although in other parts of the world, such as Europe and South America, this type of business structure has been around for some time.


Fundamentally the limited liability company, or LLC, combines the best of other business structures to provide business owners with another kind of opportunity to structure their business.


Here are some more details on the advantages of an LLC:



  • More flexibility: Although a limited liability company must file articles of organization with the state, it has a more flexible management structure than a corporation. The flexibility evolves from the phrase “unless otherwise provided for in the operating agreement.” This allows business owners to create a structure tailored to the business owner’s requirements.

  • Limited liability: As its title suggests, the LLC protects owners and shareholders from personal liability in case of judgments or debts against the business.

  • Tax options: An LLC can choose whether it wants to be taxed as a sole proprietorship, partnership, S corporation, or corporation.

  • Fewer compliance issues: In most states, an LLC doesn’t need to have an annual meeting, and the LLC isn’t required to have a board of directors. Plus, there’s less paperwork and recordkeeping required compared to a corporation.


 



  • Perpetual existence: Like a corporation, an LLC has a life of its own and can continue to exist after the owners sell their shares or die.

  • Investors: Much like a limited partnership, members of an LLC can be investors only and have little or no say in the daily operation decisions of the business, as long as this is stated in the operating agreement


There are also some disadvantages to an LLC:



  • Pass-through taxes: Although LLCs do not deal with the “double taxation” faced by a corporation, they do incur “pass-through” taxation, meaning that profits and losses are reported on each owner’s or shareholder’s individual tax return, whether or not the shareholders receive dividends. Because of that, the LLC may be more suited to a one-person owner situation, as shareholders may not appreciate pass-through taxation.

  • Raising money: Because of the lack of a strict corporate structure and the pass-through taxation, investors may be hesitant about putting their money into an LLC.

  • Additional taxes: Many states, such as California, New York, and Texas, to name a few, require LLCs to pay a franchise tax or “capital values tax.”

  • Less structure: The lack of strict requirements for governing the business could mean problems down the road unless a detailed operating agreement is in place, which requires additional upfront costs such as attorney fees.


 



Pros and Cons of External Recruiting

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Hiring the right employees can be quite a challenge that begins with quality recruitment efforts. The benefit of in-house recruitment is full disclosure in terms of reliability, skill, and attitude while promoting an employee means they are already familiar with the company in an intimate way. On the other hand, looking outside of the workforce allows employers to bring new blood into their firms. Weighing the pros and cons of external recruiting is, therefore, a necessity before promoting a current employee.


Here are a few pros and cons of external hiring:


• Pros of external recruitment


Bringing in new members to the organization from the outside often promotes new ideas. Depending on the organizational goals, management may be looking for fresh perspectives. Sometimes when people work in an environment for too long it is harder to see things in different lights, hiring externally can help jump start innovation.


This innovation could be for solutions to existing problems or to share new ideas to foster things such as growth, productivity and profitability. Often when people work together for a long time, groupthink can occur and hiring an external person can help break the negative effects of group think and kick start advancement.


Industry experience, specialized knowledge or skills are other benefits of hiring externally. Sometimes there just isn't a person already in an organization that possesses precisely the right things needed for a particular position, project or other need. Doing a job search for an individual to fill that need is sometimes a necessary move.


• Cons of external recruitment


The downside of hiring externally is cost. It is very expensive to advertise, recruit, interview and hire people who aren't already a part of an organization; it is also very time consuming.


On the other hand, if internal employees are recruited, promoted or laterally moved, this is the far more cost-effective and timely way to hire. Human resource information is all in place, the individual doesn't need organizational training, just needs to learn their new job description.


Employee loyalty is also something to consider. New external hires may not develop the same sense of company loyalty current employees have because of current trends of job hopping to the highest bidder.


In addition, long time employees may begin to feel resentful to not be considered for new positions, which could result in additional potential high turnover. 



Steve McQueen Edition Triumph Motorcycle Ready for a Great Escape

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mcqueentriumph.jpgTriumph Motorcycles has introduced a prison camp escape vehicle.


The Bonneville T100 Steve McQueen Edition is a special version of the company’s throwback ride that’s been dressed up in faux-military garb and emblazoned with a reproduction of the late actor’s signature on its side covers.


Featuring a black painted frame, wheels and headlight casing, plus matte green bodywork, the 865cc parallel-twin bike has been tweaked to look like the Triumph Trophy TR6 that McQueen’s character tried to ride to freedom in the 1963 film “The Great Escape.” That bike was designed to imitate a German army BMW motorcycle, which the production team didn’t think could handle the famous jump performed by stuntman Bud Ekins.


A single seat with luggage rack has been fitted to the T100, along with a skid plate for covert trips behind enemy lines. The retro look is finished off with a military stencil-style Triumph decal on the gas tank.


Pricing has not yet been announced, but standard T100s go for about $9,000. Whatever it costs, only 1100 units will be sold worldwide, so it’s sure to be a collectible down the road.


Especially if a couple get wrecked trying to clear barbed wire fences.

9 Ways to Treat Acne

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By Sally Wadyka


Don't Stress About AcneSeeing spots? Here are the best methods to clear up blemishes.


1. Tea-Tree Oil
Use it: To treat mild, occasional breakouts.


How it works: Distilled from the leaves of an Australian shrub, tea-tree oil contains antibacterial and anti-microbial compounds called terpenoids that help kill the bacteria that, when trapped behind oil in a plugged pore, lead to acne breakouts. A roller-ball tube makes for easy application.


Good to know: Studies testing tea-tree oil against the gold-standard acne treatment, benzoyl peroxide, have shown that while the latter works more quickly, tea-tree oil is equally effective over time. And it results in fewer annoying side effects—namely, dryness and redness.


2. Sulfur
Use it: If you have sensitive skin.


How it works: A time-tested, gentle acne fighter, sulfur “acts like a sponge to draw oil out of blocked pores,” says Dr. Dennis Gross, a New York City dermatologist. This dries up pimples and keeps sebum production in check, helping to prevent future blemishes. Dab directly onto spots with a clean cotton swab (and don’t double-dip).


Good to know: Sulfur has a distinct smell—think rotten eggs. Most preparations that use it contain a masking fragrance. But to play it safe (and avoid scaring off coworkers), apply these products at night.


3. Salicylic Acid
Use it: To treat and soothe red, inflamed blemishes.


How it works: Salicylic acid can have a calming, anti-inflammatory effect on pimples. “It also breaks down the ‘cement’ between cells in clogged pores to help unplug them,” says Dr. Valori Treloar, a dermatologist in Newton, Mass., and a coauthor of The Clear Skin Diet.


Good to know: Salicylic acid is less irritating than more potent treatments, so it may be better for those with dry skin. It also tends to work well on stubborn blackheads.


4. Benzoyl Peroxide
Use it: To spot-treat a blemish fast.


How it works: This top acne treatment is an antibacterial agent, killing the bacteria that cause pimples to form, says Gross. Because benzoyl peroxide is so powerful, it helps blemishes go down quickly; just make sure to use a non-comedogenic moisturizer first to minimize dryness. 


Good to know: Initially, it can cause dryness and redness. Also, “it bleaches towels and clothes,” says Dr. Zoe Draelos, a dermatologist in High Point, N.C.


5. Retinoids
Use them: Nightly to prevent breakouts.


How they work: Retinoids, which include over-the-counter retinol and prescription-strength Retin-A, reduce acne by altering the oil chemistry on the skin. 


“They help stop dense sebum from getting stuck within the pores,” says Gross. Without oil deposits, bacteria can’t grow and cause blemishes. 


Good to know: Since retinoids can make skin sensitive to the sun, doctors recommend using them at night (and being diligent about wearing sunscreen during the day). To avoid irritation, apply every other evening to start, gradually working up to nightly use. 


Bonus benefit: Retinoids have been shown to increase collagen production and plump fine lines, making them a good choice if you’re dealing with acne and wrinkles.


6. Blue-Light Therapy
Use it: If you want the latest preventive treatment—and don’t mind plunking down some cash for it.


How it works: Once or twice a week, you use a handheld device to aim a beam of blue light onto your skin. “Its wavelength hits and kills acne-causing bacteria,” explains Draelos, so any brewing pimples never come to the surface.


Good to know: This method won’t address existing blemishes. Doctors typically suggest combining blue-light therapy with other remedies, such as topical treatments. At-home devices are smart alternatives to multiple costly treatments at a doctor’s office.


7. Oral Antibiotics
Use them: If you experience painful bumps below the skin surface and your pimples leave lasting marks, says  Jonette Keri, an associate professor of dermatology at the Miami Miller School of Medicine, in Florida.


How they work: “Oral antibiotics act from the inside to kill the bacteria that cause acne,” says Keri. They also reduce the inflammation associated with pimples, so deep-seated blemishes hurt less and leave fewer scars.


Good to know: It’s considered safe to take oral antibiotics for several months, but they’re not for the long term. Doctors usually prescribe them to get a severe condition under control and may then switch to topical treatments. Some antibiotics must be taken on an empty stomach, so read the label carefully.


8. Oral Contraceptives
Use them: If you break out without fail around the time of your period.


How they work: Acne in adult women is often due to fluctuating hormones. Birth control pills contain ingredients that, while controlling your menstrual cycle, alter your body’s androgen, a sex hormone that can increase oil production and cause blemishes. Three brands—Ortho Tri-Cyclen, Estrostep/Fe, and Yaz—have been approved by the Food and Drug Administration (FDA) to treat acne.


Good to know: Drugs aren’t the only way to keep hormone-related breakouts in line. In general, getting adequate sleep, lowering stress levels, and eating a diet rich in antioxidants can help, too, says Treloar.


9. Isotretinoin
Use it: When you have severe, cystic, inflammatory acne that has not responded to other therapies.


How it works: This oral medication destroys abnormal oil glands where acne and cysts form. Over a typical four- to seven-month course, oil production is normalized and breakouts occur less frequently. Isotretinoin was once sold under the name Accutane but is now called Sotret, Claravis, or Amnesteem (there is also a generic form).


Good to know: It can cause severe birth defects, and you will be required to participate in iPledge, a program approved by the FDA that commits you to using two forms of birth control and taking a doctor-administered pregnancy test in order to fill a prescription each month. You must wait at least three months after going off the drug before trying to get pregnant.