Global online B2B marketplace : http://www.bytrade.com
Email Marketing
When using email marketing to run a B2B campaign, it is important to have a polished and professional message. Offer additional value in your campaign such as relative industry information. Don't just go straight for a hard sale or a coupon. It is also important to make sure that you are emailing the business owner or another person at the company who has decision-making power. When dealing with B2C email marketing, on the other hand, you can have a little more fun with your creative side in terms of making up catchy slogans. Consumers love coupons, and it is appropriate to offer them. If you are marketing to a household, you can send the campaign to multiple members, as more than one person may have buying power.
Magazine and Newspaper Ads
When marketing to consumers, you will have a plethora of magazines and newspapers to pick from that you can run advertisements in. Know your target audience. If you are marketing a regional product, your ad dollars may be best spent in local newspapers. If you are marketing household items, spend more of your advertising dollars in women's magazines. If you need to prepare a business to business print ad, remember that most busy executives don't have time to page through tons of magazines and newspapers. Target industry trade publications, where your message is more likely to be seen by a top executive.
Twitter
Twitter can be useful in B2B marketing. Use Twitter to form solid connections with other businessmen. Don't be afraid to send a private message to another user and ask to set up a conference call. Tweet short link URLs to industry specific articles and make sure to retweet relevant posts from other businesses. When using Twitter for B2C purposes, use hash tags to find users talking about your industry or product. Make sure to become interactive and ask consumers questions. This will make you appear friendly and personal to consumers and can also help you to gather feedback about your products and services.
Blogging
When blogging for consumers, choose a bright design. You can post content as often as possible, ranging from short blurbs with electronic coupons attached to longer posts about a new product launch. Make your blog have its own personality and don't be afraid to share a few personal stories as long as they are relevant to your business in some capacity. Business blogs can also be done successfully, but it is imperative to choose a background that is sleek and professional. Business owners don't have time to read daily posts, so try to post once a week. Post on the same day of the week if possible so subscribers know that they have something to look forward to. Keep all of your posts industry oriented. If you are interested in gaining more B2B readership, you may want to have a guest blogger who is well known in the industry make some posts.
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