Global online B2B marketplace : http://www.bytrade.com
Search Engine Optimization
Optimize your web page for search engines by incorporating key words that may be indexed easily. Include these key words at the top of your page. Work with expert SEO consultants to increase your visibility on the web.
Make Your Web Content Valuable
Refresh your web content regularly and include attention-grabbing titles. The more people who link to your web page, the higher it will rank in search engines -- and the more page views you receive.
Build Communities
Use social media tools to communicate with your clients. Get on Facebook to talk about consumer brands and youth-oriented products. Use LinkedIn for enterprise products and professional services. Advertise on these platforms and target members of the niche groups who consume your products.
Viral Marketing
Employ viral marketing strategies, such as funny videos or music around your brand. Products go viral through social media when users become evangelists themselves, sharing your product and promoting it to friends. Their user-generated content will drive your brand further than you expect.
Build Gaming Platforms
Create web games to go along with new product introductions. Incorporate them into your emails and website and connect them tightly to your brand.
Link Games to Your Brand
Use games to create social communities and to elicit positive emotions associated with your product. Candystand.com creates games around the LifeSavers brand and allows users to see whether their friends are also playing. This creates positive feelings about the brand and the community using it.
Advertise on Mobile Phones
Advertise on the mobile web, especially if your business has a retail location that customers may want to find while out and about. Create a mobile website that is easy to read on smart phones.
Use Location-Based Mobile Services
Make your presence known though promotion on mobile location-based services such as FourSquare or Gowalla. Offer discounts to those who "check-in" at your location or leave comments in the reviews. Gather contact information from those who "check-in" at your store.
Market to Pre-exisitng Customers
The general rule is that 20 percent of your customers deliver 80 percent of your profits. If this is your business, extract more revenue by calling and emailing customers in the 20 percent group with personalized deals and promotions.
Focus on Core Customer Demands
Play to your core customers' needs, offering them a short-term sale or some long-term discounted price. Treat them with respect and meet them in person. Mark down significant dates such as birthdays and remember to send them cards.
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